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Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Utilities · ·
$86.23
▲ $0.28 (+0.3%)
Market data updated: 09/16 11:31 PM
Fundamentals updated: 09/16/2026
News analyzed: 09/16/2026
Market Cap
$97.21B
Day Range
$85.87 - $86.83
52-Week Range
$83.80 - $100.84
Beta
—
Next Earnings
28.10.2026
SO is a stock from the Utilities sector — Electricity, water, and residential gas — steady demand and heavy regulation, considered a defensive, dividend-paying sector.
-6.9% (1Y)
Strengths: 7/30 factors positiveRisk: Medium
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🔴 Bearish
Technical Trend
🔴 Bearish
Insiders
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Operating margin stability
Operating margin is stable or improving over time
Quality
Biggest negative driver
DCF Fair Value
Estimated fair value: -$39.38 vs. price $86.23 (-145.7%)
Fair Value
What to watch next
When today echoes the past.
82/100
Similarity
15
Historical Matches
91/100
Analog Quality
+5.1%
Median 40D Outcome
81/100
Pattern Consistency
🟢 Bullish
67%
+2.5% … +5.1%
🟡 Base
0%
— … —
🔴 Bearish
33%
-3.7% … -2.5%
Typical timeframe (based on real historical rates clearing a 60% bar): 20 trading days.
📌 Bottom line: Out of 15 similar historical cases for this stock, 67% (95% CI 42%–85%) saw the stock rise within 20 trading days, with a median gain of +2.2%.
Echo #1 — Oversold Reversal
1 occurrence(s) · 100% historical success
Historical outcome rate is not a probability — it's what happened in this specific historical sample, with a 95% confidence range.
| Horizon | Positive rate (95% CI) | Median | 25th–75th pct | Baseline median |
|---|---|---|---|---|
| 5D | 47% (25%–70%) | +0.6% | +0.2% … +1.5% | +0.3% |
| 10D | 53% (30%–75%) | +1.1% | -1.0% … +1.8% | +0.5% |
| 20D | 67% (42%–85%) | +2.2% | -1.7% … +4.9% | +0.9% |
| 40D | 80% (55%–93%) | +5.1% | +2.1% … +9.1% | +1.7% |
| 60D | 73% (48%–89%) | +7.3% | +1.0% … +11.9% | +2.8% |
Sample size: 15 analogs, each at least 10 trading days apart (no double-counted overlapping events).
What happened after each historical match (20-day return)
| Date | Similarity | Regime | 20D outcome | 60D outcome |
|---|---|---|---|---|
| 2025-11-20 | 82/100 | ✓ Downtrend | -3.7% | +7.3% |
| 2025-12-09 | 81/100 | Downtrend | +2.0% | +13.8% |
| 2025-01-06 | 79/100 | ✓ Downtrend | +3.6% | +14.3% |
| 2018-10-03 | 78/100 | Downtrend | +5.2% | +2.6% |
| 2026-05-29 | 78/100 | Consolidation | +5.1% | -2.3% |
| 2018-05-17 | 78/100 | Downtrend | +1.9% | +6.4% |
| 2017-12-29 | 77/100 | Downtrend | -6.8% | -7.2% |
| 2025-09-08 | 76/100 | Consolidation | +5.1% | -2.0% |
| 2021-09-28 | 75/100 | Consolidation | +2.2% | +7.6% |
| 2023-08-18 | 75/100 | ✓ Downtrend | +4.6% | -0.7% |
| 2023-02-09 | 75/100 | Downtrend | -2.8% | +13.4% |
| 2023-09-06 | 75/100 | ✓ Downtrend | -2.5% | +7.1% |
| 2024-02-09 | 75/100 | Downtrend | +4.3% | +15.0% |
| 2023-02-27 | 75/100 | ✓ Downtrend | +6.0% | +10.5% |
| 2024-12-13 | 74/100 | Consolidation | -1.0% | +8.6% |
Every accepted match is compared to today across 6 domains (price structure, momentum, technical, volatility, volume, relative strength) using z-scored feature distances — no single indicator dominates. Matches within 10 trading days of each other count as one event, not independent evidence. Outcome rates use a Wilson confidence interval (never a raw percentage alone), the mean return is winsorized against extreme outliers, and "Analog Quality" separately captures sample size, data completeness, and regime match — distinct from raw similarity. Relative strength is measured against SPY and against XLU (this stock's sector).
Cross-stock analogs — real other companies, not this stock's own history.
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
38
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
37
Quality
63
Value
38
Momentum
6
Risk
48
Sentiment
50
Fundamental
57
Institutional
0
Stocks with a similar DNA right now
SCANNING SO...
Recent media coverage of Southern Company highlights its focus on emergency preparedness, particularly as hurricane season peaks, with Georgia Power urging customers to prepare for potential disruptions. The company also faces mixed investor sentiment, with analysts recommending a "hold" strategy due to concerns over high capital needs, rising debt costs, and weak returns, despite benefits from strong power demand and a long-term contract with OpenAI. Additionally, Southern Company secured approval for a 3.2GW data center project for OpenAI in Georgia, though broader utility sector challenges—like regulatory hurdles—remain in focus.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Southern Company. News trend score: 50. Reason: The mix of positive and negative articles is balanced — 7 vs. 7 out of the last 20 articles.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
16
🎯 Conviction (vs. Emotion)
42
Psychology
99
Fundamentals
57
Technical
6
Valuation
38
The price is holding at a real, documented historical support/resistance level (a 50-day high or low).
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
Extreme momentum, price far above its moving average, and a large premium over fair value.
Price (3M)
-7%
Market Narrative
40
Fundamental Reality
42
Narrative Gap
-2
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
The dominant anchoring behavior (score 58) reflects traders’ focus on the 2.1% proximity to support, a common psychological trigger for entry/exit decisions. Herding (score 44) is secondary, likely driven by today’s outperformance relative to peers, though momentum remains weak (-2.7% ROC). The narrow narrative-reality gap (-1) suggests minimal disconnect between market sentiment and fundamentals. The key question is whether traders will break free from the support anchor or reinforce it with further consolidation.
Updated: 09/09/2026, 09:11 AM
What could change this?
👥 What the crowd believes
"Not every dividend stock survives a recession with its payout intact, but regulated utilities operate under a different set of rules entirely."
"The Southern Company cleared the Georgia Public Service Commission review process for Georgia Power to serve an OpenAI data center project in Effingham County, Georgia."
"SO benefits from strong power demand... while high capital needs, rising debt costs and weak returns remain concerns."
📈 10D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Charles Mackay — 100/100
🔴 Weakest match
Benjamin Graham (Enterprising Investor) — 0/100
🗣️ Why do they disagree?
This stock’s divergent verdicts reflect stark contrasts between methodologies prioritizing cyclical positioning, trend-following, and fundamental quality. The highest-scoring models—like Mackay’s absence of crowd mania, Nelson’s oversold cycle, and Smith’s ‘buy-and-hold’ candidate—suggest a favorable macro or technical backdrop, while Marks and Schwager’s disciplined risk/reward assessments reinforce a structured entry. Conversely, Fisher, Lynch, and Graham’s low scores highlight a lack of growth potential or defensive value, signaling the stock may lack the deep fundamentals or long-term catalysts they demand. The extreme polarities—from Graham’s Enterprising Investor rejection (0) to Mackay’s near-universal approval (100)—underscore whether the stock is a speculative play (for cyclical traders) or fundamentally flawed (for value purists).
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 100
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 99
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟢 82
Looks like a real 'buy and hold for a decade' candidate
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟢 79
Looks early-to-mid cycle, not overextended
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟢 78
Risk appears reasonably priced — no obvious cycle-timing red flag
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🟢 67
A real, disciplined setup with favorable reward/risk
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🟡 61
Moderate — holdable, but not effortless
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟡 60
Moderate risk to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🟡 42
Doesn't show the quality/growth signature Fisher required
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🟡 42
Doesn't clear Lynch's growth-at-a-reasonable-price bar
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🔴 35
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🔴 34
Liquidity position Bagehot would flag as a real risk
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🔴 33
Pattern Veblen would flag as growth pursued for its own sake
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🔴 32
Fails most of Graham's defensive criteria
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🔴 23
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🔴 0
Not statistically cheap enough for the Enterprising Investor's looser safety bar
Key question
Is the stock statistically cheap enough to justify the extra risk?
Fact → Principle → Simulation
Based on the last 300 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (0 bullish · 11 bearish · 0 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear downtrend with no defined trading range in the period examined.
Medium confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
—
Operating Margin
24.7%
Net Margin
14.7%
EBITDA Margin
45.1%
ROE
12.1%
ROA
2.8%
ROIC
—
EPS
$3.94
Cash
$1.64B
Total Debt
$722.00M
Current Ratio
0.65
Debt/Equity
0.02
Total dividend per share paid each year, over the last 5 years.
| Ex-Dividend Date | Amount per Share |
|---|---|
| 17.8.2026 | $0.760 |
| 18.5.2026 | $0.760 |
| 17.5.2026 | $0.760 |
| 17.2.2026 | $0.740 |
| 16.2.2026 | $0.740 |
| 17.11.2025 | $0.740 |
| 16.11.2025 | $0.740 |
| 18.8.2025 | $0.740 |
| 17.8.2025 | $0.740 |
| 19.5.2025 | $0.740 |
| 18.5.2025 | $0.740 |
| 18.2.2025 | $0.720 |
How is Fair Value calculated? →
Current Price
$86.23
Estimated Fair Value (DCF)
-$39.38
Model estimate — not a price target. Highly sensitive to growth/discount-rate assumptions.
Gap
-145.7%
🔴 Appears expensive relative to estimated value
Year 1 Growth Rate
0.9%
Discount Rate (WACC)
9.0%
Terminal Growth Rate
2.5%
Projection Years
5
| Year | Growth Rate | Projected FCF | Present Value |
|---|---|---|---|
| 1 | 0.9% | $-2.96B | $-2.72B |
| 2 | 1.3% | $-3.00B | $-2.52B |
| 3 | 1.7% | $-3.05B | $-2.36B |
| 4 | 2.1% | $-3.11B | $-2.21B |
| 5 | 2.5% | $-3.19B | $-2.07B |
Base FCF (last actual year)
$-2.94B
Terminal Value
$-50.33B
Present Value of Terminal Value
$-32.71B
Enterprise Value
$-44.59B
Net Debt
$-917.00M
Equity Value
$-43.67B
*The DCF model is an estimate based on assumptions — not a guaranteed forecast. You can change the assumptions to examine different scenarios.
Book Value per Share
$32.48
Tangible Book Value per Share (Tangible NAV)
$27.55
Sentiment based on basic keywords (not AI) — 7 positive, 6 neutral, 7 negative out of the last 20 articles.
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Southern Company (SO) currently has a StockIQ AI score of 38/100, rated "Weak". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
SO currently scores 38/100 (Weak) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
Per StockIQ's DCF model, SO's estimated fair value is -$39.38, which is 145.7% below the current price of $86.23. This is one valuation model among several signals in the fair-value category, not a price target.
SO's technical score is 6/100, which currently reads as bearish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Operating margin is stable or improving over time; ATR: 1.6% of price; Debt/equity: 0.02.
Based on the real signals StockIQ computed: Estimated fair value: -$39.38 vs. price $86.23 (-145.7%); Current ratio: 0.65; Calmar: 0.42 (3y annualized return 6.6% / max drawdown 15.7%).
Yes — SO has a real recorded dividend payment history on StockIQ. See the Dividends section on this page for the actual per-share amounts and dates.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 8 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Kim Matthew M. | Open Market Sale | 3.9.2026 | 1,400 | -1,400 | $88.87 |
| Sena Peter P III | Open Market Sale | 3.9.2026 | 4,266 | -4,266 | $88.59 |
| Kim Matthew M. | Open Market Sale | 1.9.2026 | 100 | -100 | $88.45 |
| Spainhour Sterling A Jr. | Open Market Sale | 6.8.2026 | 3,333 | -3,333 | $94.02 |
| Spainhour Sterling A Jr. | Open Market Sale | 6.8.2026 | 35,219 | -3,333 | $94.02 |
| Kim Matthew M. | Open Market Sale | 3.8.2026 | 100 | -100 | $94.28 |
| Kim Matthew M. | Open Market Sale | 3.8.2026 | 6,488 | -100 | $94.28 |
| Etheredge James O | Grant/Award from Employer | 1.7.2026 | 473.087 | +473.087 | $95.12 |
| Akella Janaki | Grant/Award from Employer | 1.7.2026 | 473.087 | +473.087 | $95.12 |
| JOHNS JOHN D | Grant/Award from Employer | 1.7.2026 | 473.087 | +473.087 | $95.12 |
| Svinicki Kristine L | Grant/Award from Employer | 1.7.2026 | 473.087 | +473.087 | $95.12 |
| Thomas Lizanne | Grant/Award from Employer | 1.7.2026 | 473.087 | +473.087 | $95.12 |
| Turner John M JR | Grant/Award from Employer | 1.7.2026 | 801.619 | +801.619 | $95.12 |
| GRAIN DAVID J | Grant/Award from Employer | 1.7.2026 | 854.184 | +854.184 | $95.12 |
| SMITH WILLIAM G JR | Grant/Award from Employer | 1.7.2026 | 867.326 | +867.326 | $95.12 |
| MEADOR DAVID E | Grant/Award from Employer | 1.7.2026 | 801.619 | +801.619 | $95.12 |
| EARLEY ANTHONY F JR | Grant/Award from Employer | 1.7.2026 | 229.973 | +229.973 | $95.12 |
| Cooper Shantella E. | Grant/Award from Employer | 1.7.2026 | 473.087 | +473.087 | $95.12 |
| EARLEY ANTHONY F JR | Grant/Award from Employer | 1.7.2026 | 473.087 | +473.087 | $95.12 |
| Kim Matthew M. | Open Market Sale | 1.7.2026 | 100 | -100 | $95.77 |
| MEADOR DAVID E | Grant/Award from Employer | 1.7.2026 | 9,452 | +802 | $95.12 |
| EARLEY ANTHONY F JR | Grant/Award from Employer | 1.7.2026 | 31,592 | +473 | $95.12 |
| EARLEY ANTHONY F JR | Grant/Award from Employer | 1.7.2026 | 859 | +230 | $95.12 |
| JOHNS JOHN D | Grant/Award from Employer | 1.7.2026 | 88,551 | +473 | $95.12 |
| GRAIN DAVID J | Grant/Award from Employer | 1.7.2026 | 86,881 | +854 | $95.12 |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
35,194,234 shares short as of 2026-08-31 · vs. 36,366,279 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
49.6% of trading volume this week was short selling, vs. 44.7% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology