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Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Financials · ·
$116.64
▼ $1.73 (-1.5%)
Market data updated: 09/17 06:42 AM
Fundamentals updated: 09/16/2026
News analyzed: 09/17/2026
Market Cap
$25.20B
Day Range
$114.98 - $119.06
52-Week Range
$77.90 - $121.18
Beta
—
Next Earnings
26.10.2026
PFG is a stock from the Financials sector — Banks, insurance, and asset management — profitability sensitive to interest rates and credit cycles.
+42.7% (1Y)
Strengths: 11/24 factors positiveRisk: Medium
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🟢 Bullish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Leverage risk
Debt/equity: 0.33
Risk
Biggest negative driver
Revenue growth (last year)
Revenue growth (last year): -3.1%
Growth
What to watch next
When today echoes the past.
87/100
Similarity
15
Historical Matches
91/100
Analog Quality
+0.3%
Median 40D Outcome
71/100
Pattern Consistency
🟢 Bullish
53%
+4.4% … +6.5%
🟡 Base
13%
-0.7% … -0.4%
🔴 Bearish
33%
-4.8% … -3.0%
Typical timeframe (based on real historical rates clearing a 60% bar): 60 trading days.
📌 Bottom line: Out of 15 similar historical cases for this stock, 53% (95% CI 30%–75%) saw the stock rise within 20 trading days, with a median gain of +2.1%.
Echo #1 — Trend Acceleration
13 occurrence(s) · 62% historical success
Historical outcome rate is not a probability — it's what happened in this specific historical sample, with a 95% confidence range.
| Horizon | Positive rate (95% CI) | Median | 25th–75th pct | Baseline median |
|---|---|---|---|---|
| 5D | 27% (11%–52%) | +0.3% | -2.6% … +1.0% | +0.4% |
| 10D | 40% (20%–64%) | +0.2% | -1.0% … +1.6% | +0.8% |
| 20D | 53% (30%–75%) | +2.1% | -2.1% … +5.5% | +1.4% |
| 40D | 47% (25%–70%) | +0.3% | -4.1% … +8.6% | +2.0% |
| 60D | 73% (48%–89%) | +5.3% | +0.6% … +9.8% | +3.2% |
Sample size: 15 analogs, each at least 10 trading days apart (no double-counted overlapping events).
What happened after each historical match (20-day return)
| Date | Similarity | Regime | 20D outcome | 60D outcome |
|---|---|---|---|---|
| 2019-06-21 | 87/100 | Uptrend | +2.1% | -0.8% |
| 2026-04-20 | 85/100 | Uptrend | +6.5% | +17.6% |
| 2026-02-04 | 84/100 | ✓ Uptrend | -3.0% | +4.9% |
| 2023-01-30 | 84/100 | Uptrend | -4.1% | -21.9% |
| 2026-06-09 | 84/100 | Uptrend | +4.7% | +11.1% |
| 2025-12-09 | 83/100 | Uptrend | +4.0% | +2.7% |
| 2019-04-18 | 83/100 | Uptrend | -0.9% | +6.8% |
| 2021-08-10 | 82/100 | Uptrend | -1.1% | +5.3% |
| 2026-05-20 | 81/100 | Uptrend | +6.6% | +9.9% |
| 2025-11-13 | 81/100 | ✓ Uptrend | +6.3% | +9.7% |
| 2022-10-18 | 81/100 | Uptrend | +16.8% | +11.8% |
| 2024-09-23 | 80/100 | Uptrend | +4.5% | -9.6% |
| 2025-03-03 | 80/100 | ✓ Uptrend | -4.8% | -12.4% |
| 2025-10-03 | 79/100 | Uptrend | -0.2% | +5.5% |
| 2025-07-08 | 78/100 | Consolidation | -6.6% | +1.9% |
Every accepted match is compared to today across 6 domains (price structure, momentum, technical, volatility, volume, relative strength) using z-scored feature distances — no single indicator dominates. Matches within 10 trading days of each other count as one event, not independent evidence. Outcome rates use a Wilson confidence interval (never a raw percentage alone), the mean return is winsorized against extreme outliers, and "Analog Quality" separately captures sample size, data completeness, and regime match — distinct from raw similarity. Relative strength is measured against SPY and against XLF (this stock's sector).
Cross-stock analogs — real other companies, not this stock's own history.
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
61
Today
—
30D
—
90D
—
1Y
🕰️ Signal Timeline
What StockIQ actually saw for this stock, and what happened after each signal — real data, not a forecast.
9d ago · $116.68
Evidence: FOMO score jumped from 12 to 51 day-over-day
What happened after
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
32
Quality
55
Value
50
Momentum
81
Risk
56
Sentiment
100
Fundamental
52
Institutional
No data available
Stocks with a similar DNA right now
Not enough comparably-scored stocks yet to show similar matches.
SCANNING PFG...
Recent media coverage of Principal Financial Group (PFG) has centered on its **acquisition of Beam Benefits**, a digital-first employee benefits platform, aimed at expanding its benefits and protection offerings. Analysts discuss whether the stock’s **49% potential undervaluation** aligns with its strong 114.6% five-year return, while investors assess how the deal could strengthen PFG’s market position in integrated benefits solutions. Stock movements and earnings revisions have also been briefly noted, but the Beam acquisition remains the dominant focus.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Principal Financial Group. News trend score: 100. Reason: 12 of the last 20 articles are positive, versus 1 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
36
🎯 Conviction (vs. Emotion)
39
Psychology
60
Fundamentals
52
Technical
81
Valuation
50
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
The price is holding at a real, documented historical support/resistance level (a 50-day high or low).
Price, sentiment, and valuation keep confirming each other upward while the actual fundamentals deteriorate.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
Extreme momentum, price far above its moving average, and a large premium over fair value.
Price (3M)
+7%
Market Narrative
71
Fundamental Reality
39
Narrative Gap
+32
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
The market behavior suggests dominant herding, as PFG’s price movement mirrors its peers (-1.4%) today, indicating synchronized trading activity. Confirmation bias and FOMO are also notable, driven by a strong narrative gap and positive momentum despite weak revenue growth. Overconfidence may persist due to price outperforming fundamentals. The key open question is whether this herding reflects genuine conviction or merely a short-term trend-following dynamic. The lack of loss aversion or panic signals suggests no immediate distress, but the narrative-reality disconnect could heighten risk if fundamentals fail to justify momentum.
Updated: 09/08/2026, 09:25 PM
What could change this?
👥 What the crowd believes
"Principal Financial Group completed its acquisition of Beam Benefits, aiming to expand its Benefits and Protection offerings and strengthen its position in the employee benefits market."
"valuation checks send mixed signals as the Excess Returns intrinsic value estimate points to upside and earnings-based multiples lean the other way."
"Principal Financial (PFG) was a big mover last session on higher-than-average trading volume."
🧠 Market Brain events driving this
📈 6D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Morgan Housel — 75/100
🔴 Weakest match
Benjamin Graham (Enterprising Investor) — 0/100
🗣️ Why do they disagree?
The stark divide in verdicts for PFG reflects deep methodological contrasts. The highest-scoring approaches—like Bagehot’s near-perfect 90 (though limited by data) and Housel’s 70—suggest a quiet, long-term opportunity, emphasizing balance and patience. Meanwhile, Fisher’s 6 and Graham’s 0 reject it outright, demanding clearer value or growth quality that this stock lacks. The middle ground—Smith, Loeb, and Marks—cautiously endorses it as a capital-preserver or decade-long hold, while cycle-focused thinkers like Nelson and Marks (Market Cycle) warn of overbought risks. Even Livermore’s indecision (68) underscores the stock’s murky trend, while Lynch and Veblen dismiss it for lacking growth or ethical alignment. The debate hinges on whether PFG’s risks are outweighed by its potential or if it’s already priced for a speculative bubble.
Walter Bagehot
Lombard Street (1873)
🟢 90
Not enough balance-sheet data for a real Bagehot read
Key question
Does this company have enough liquidity to survive real stress?
⚠️ Partial data for this stock — score is less reliable — Data availability: 25%
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🟢 75
The kind of quiet compounder a patient holder could actually stick with
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟢 68
Reasonable capital-preservation profile
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟢 65
Looks like a real 'buy and hold for a decade' candidate
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🟡 58
No clear trend — Livermore preferred to stay out of this
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟡 47
Mixed — a good business, but expectations may already be high
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🟡 46
Mixed — doesn't clearly pass Graham's tests
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 46
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟡 42
Pattern consistent with a crowd delusion Mackay would flag
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🔴 26
No real setup here — the discipline Schwager's wizards shared would say stay out
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🔴 25
Pattern Veblen would flag as growth pursued for its own sake
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🔴 22
Looks late-cycle — the position Marks would treat with extra caution
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🔴 19
Doesn't clear Lynch's growth-at-a-reasonable-price bar
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🔴 11
Cycle looks stretched toward overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🔴 6
Doesn't show the quality/growth signature Fisher required
Key question
How exceptional is this business, really?
⚠️ Partial data for this stock — score is less reliable — Data availability: 35%
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🔴 0
Not statistically cheap enough for the Enterprising Investor's looser safety bar
Key question
Is the stock statistically cheap enough to justify the extra risk?
⚠️ Partial data for this stock — score is less reliable — Data availability: 45%
Fact → Principle → Simulation
Based on the last 300 trading days, calculated from real price data. Click an indicator for details and a chart.
🟢 Most indicators support an uptrend (8 bullish · 1 bearish · 2 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
A pattern consistent with an early/mid distribution phase — a trading range after an advance with declining volume.
Medium confidence
$106.28
Range Bottom
$121.18
Range Top
50
Trading Days in Range
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
—
Operating Margin
—
Net Margin
7.6%
EBITDA Margin
—
ROE
10.0%
ROA
0.3%
ROIC
—
EPS
$5.32
Cash
$4.43B
Total Debt
$3.95B
Current Ratio
—
Debt/Equity
0.33
אין נתונים היסטוריים זמינים.
Total dividend per share paid each year, over the last 5 years.
| Ex-Dividend Date | Amount per Share |
|---|---|
| 3.9.2026 | $0.840 |
| 1.6.2026 | $0.820 |
| 31.5.2026 | $0.820 |
| 11.3.2026 | $0.800 |
| 10.3.2026 | $0.800 |
| 3.12.2025 | $0.790 |
| 2.12.2025 | $0.790 |
| 4.9.2025 | $0.780 |
| 3.9.2025 | $0.780 |
| 2.6.2025 | $0.760 |
| 1.6.2025 | $0.760 |
| 12.3.2025 | $0.750 |
How is Fair Value calculated? →
Not enough cash-flow data to calculate a DCF model for this stock.
Book Value per Share
$52.65
Tangible Book Value per Share (Tangible NAV)
$39.95
Sentiment based on basic keywords (not AI) — 12 positive, 7 neutral, 1 negative out of the last 20 articles.
Yahoo · 14.9.2026
MT Newswires · 10.9.2026
Benzinga · 10.9.2026
Simply Wall St. · 5.9.2026
Yahoo · 5.9.2026
Simply Wall St. · 5.9.2026
Yahoo · 5.9.2026
Yahoo · 4.9.2026
Yahoo · 4.9.2026
Zacks · 4.9.2026
ChartMill · 3.9.2026
ChartMill · 3.9.2026
Zacks · 3.9.2026
Yahoo · 3.9.2026
ChartMill · 3.9.2026
MT Newswires · 3.9.2026
Benzinga · 3.9.2026
Yahoo · 1.9.2026
Business Wire · 1.9.2026
SeekingAlpha · 29.8.2026
Principal Financial Group (PFG) currently has a StockIQ AI score of 61/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
PFG currently scores 61/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
PFG's technical score is 81/100, which currently reads as bullish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Debt/equity: 0.33; Price is above the 50-day average; Price is above the 200-day average.
Based on the real signals StockIQ computed: Revenue growth (last year): -3.1%; Earnings per share (EPS) growth: -21.4%; Net income growth: -24.6%.
Yes — PFG has a real recorded dividend payment history on StockIQ. See the Dividends section on this page for the actual per-share amounts and dates.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 0 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| STRABLE-SOETHOUT DEANNA D | Grant/Award from Employer | 3.9.2026 | 18,380 | +18,380 | $63.98 |
| STRABLE-SOETHOUT DEANNA D | Exercise of Derivative Securities | 3.9.2026 | 18,380 | -18,380 | $63.98 |
| STRABLE-SOETHOUT DEANNA D | Disposition to the Company | 3.9.2026 | 55,140 | -55,140 | $120.60 |
| STRABLE-SOETHOUT DEANNA D | Exercise of Derivative Securities | 3.9.2026 | 18,380 | -18,380 | $63.98 |
| STRABLE-SOETHOUT DEANNA D | Grant/Award from Employer | 3.9.2026 | 18,380 | +18,380 | $63.98 |
| STRABLE-SOETHOUT DEANNA D | Exercise of Derivative Securities | 3.9.2026 | 18,380 | -18,380 | $63.98 |
| STRABLE-SOETHOUT DEANNA D | Grant/Award from Employer | 3.9.2026 | 18,380 | +18,380 | $63.98 |
| Friedrich Amy Christine | Exercise of Derivative Securities | 7.8.2026 | 11,894 | -11,894 | $63.98 |
| Friedrich Amy Christine | Exercise of Derivative Securities | 7.8.2026 | 11,893 | -11,893 | $63.98 |
| Friedrich Amy Christine | Exercise of Derivative Securities | 7.8.2026 | 11,893 | -11,893 | $63.98 |
| Friedrich Amy Christine | Disposition to the Company | 7.8.2026 | 35,680 | -35,680 | $113.80 |
| Friedrich Amy Christine | Grant/Award from Employer | 7.8.2026 | 35,680 | +35,680 | $63.98 |
| Friedrich Amy Christine | Grant/Award from Employer | 7.8.2026 | 144,543 | +35,680 | $63.98 |
| Friedrich Amy Christine | Exercise of Derivative Securities | 7.8.2026 | 0 | -11,893 | $63.98 |
| Friedrich Amy Christine | Disposition to the Company | 7.8.2026 | 108,863 | -35,680 | $113.80 |
| RIVERA ALFREDO | Grant/Award from Employer | 26.6.2026 | 25 | +25 | $107.75 |
| Nordin Diane C | Grant/Award from Employer | 26.6.2026 | 217 | +217 | — |
| Mitchell H Elizabeth | Grant/Award from Employer | 26.6.2026 | 80 | +80 | — |
| Pitz Joel | Grant/Award from Employer | 26.6.2026 | 234 | +234 | — |
| Pitz Joel | Grant/Award from Employer | 26.6.2026 | 2 | +2 | — |
| Mills Scott | Grant/Award from Employer | 26.6.2026 | 253 | +253 | — |
| Mills Scott | Grant/Award from Employer | 26.6.2026 | 152 | +152 | $107.75 |
| Auerbach Jonathan | Grant/Award from Employer | 26.6.2026 | 166 | +166 | — |
| RIVERA ALFREDO | Grant/Award from Employer | 26.6.2026 | 117 | +117 | — |
| HOCHSCHILD ROGER C | Grant/Award from Employer | 26.6.2026 | 294 | +294 | — |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
10,035,188 shares short as of 2026-08-31 · vs. 8,340,273 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
81.6% of trading volume this week was short selling, vs. 69.4% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology