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Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Consumer Discretionary · ·
$73.59
▼ $0.38 (-0.5%)
Market data updated: 09/19 06:07 PM
Fundamentals updated: 09/19/2026
News analyzed: 09/19/2026
Market Cap
$30.15B
Day Range
$72.00 - $74.61
52-Week Range
$61.03 - $86.68
Beta
—
Next Earnings
—
Support
$64.87
Resistance
$85.22
SUNB is a stock from the Consumer Cyclical sector — Retail, automotive, and leisure — demand rises and falls with economic sentiment and consumers' disposable income.
-0.3% (1Y)
Strengths: 4/27 factors positiveRisk: High
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🟡 Mixed
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
MACD
MACD histogram is positive — rising momentum
Technical
Biggest negative driver
Operating margin stability
Operating margin is eroding over time
Quality
What to watch next
When today echoes the past.
NO RELIABLE ECHO FOUND
Only 0 historical analog(s) found after removing overlapping dates — too few for a statistically meaningful comparison.
Historical matches considered: 0
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
54
Today
—
30D
—
90D
—
1Y
🕰️ Signal Timeline
What StockIQ actually saw for this stock, and what happened after each signal — real data, not a forecast.
17d ago · $67.30
Evidence: Panic-selling score jumped from 34 to 65 day-over-day
What happened after
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
40
Quality
42
Value
50
Momentum
55
Risk
34
Sentiment
100
Fundamental
56
Institutional
No data available
Stocks with a similar DNA right now
Not enough comparably-scored stocks yet to show similar matches.
This stock hasn't been analyzed by StockIQAI's movement engine yet — coverage is still expanding. Check back soon.
Recent media coverage of Sunbelt Rentals Holdings, Inc. has centered on mixed analyst sentiment and market positioning. JP Morgan downgraded its rating to *Underweight* while lowering its price target to $71, contrasting with Wells Fargo’s *Overweight* recommendation and a $96 price target. The company’s inclusion in the Bloomberg 500 index was noted, alongside broader industry comparisons like United Rentals. Analyst commentary, including Jim Cramer’s mention, highlighted its potential as a long-term investment. Upcoming earnings (Q1 FY 2027) and cyclical market trends remain focal points.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Sunbelt Rentals Holdings, Inc.. News trend score: 100. Reason: 15 of the last 20 articles are positive, versus 0 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
32
🎯 Conviction (vs. Emotion)
35
Psychology
62
Fundamentals
56
Technical
55
Valuation
50
A significant decline over time, but on unusually low trading volume — holders unwilling to accept the loss.
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
Extreme momentum, price far above its moving average, and a large premium over fair value.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
The price rise has far outpaced the actual improvement in fundamental data.
Price (3M)
-14%
Market Narrative
76
Fundamental Reality
35
Narrative Gap
+41
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
The market behavior for SUNB suggests **herding** as the dominant state, driven by today’s outperformance relative to peers. Elevated volume and modestly positive sentiment (62) align with FOMO and panic selling, but the lack of extreme momentum or volatility keeps those states secondary. Loss aversion is present due to recent declines, yet no clear anchoring or confirmation bias is evident. The key open question is whether this outperformance reflects genuine momentum or a temporary rebalancing event, given the narrow narrative-reality gap (2 points).
Updated: 09/09/2026, 09:16 AM
What could change this?
👥 What the crowd believes
"JP Morgan lowers price target from $74 to $71"
"JP Morgan maintains Underweight; Wells Fargo initiates Overweight"
"Sunbelt Rentals stock trades at a 35% discount to fair value"
📈 13D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Charles Mackay — 48/100
🔴 Weakest match
Benjamin Graham (Enterprising Investor) — 3/100
🗣️ Why do they disagree?
This stock splits methodologies into two starkly opposing camps: the high-scoring, cyclical/technical traders and the low-scoring, fundamentalists. Nelson, Mackay, and Schwager—all scoring in the 90s—see it as a cyclical opportunity, either near oversold levels, free of crowd-driven mania, or a disciplined trade with favorable risk/reward. In contrast, the fundamentalists like Graham, Lynch, and Fisher (scoring below 25) dismiss it outright, citing lack of defensive value, growth-at-a-reasonable-price justification, or quality/growth traits. The divide is further sharpened by Marks’ split verdict: his *market cycle* approach (72) sees it as mid-cycle, while his *core* principles (59) warn of overpriced expectations. Even the efficient-market skeptics (Malkiel/Bogle, Veblen) reject it—one for being too complex, the other for signaling speculative growth chasing—while trend-followers like Livermore and Loeb flag it as a high-risk, counter-trend bet. The contrast underscores whether the stock’s appeal lies in technical timing or cyclical positioning (high scores) or whether its fundamentals simply don’t meet the rigorous standards of patient, value-oriented investors (low scores).
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟢 71
A real, well-supported case — deviating from a broad index may be justified here
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟡 48
Some signs of crowd excitement building
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🟡 46
No clear trend — Livermore preferred to stay out of this
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟡 44
Somewhere in the middle of the cycle
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟡 38
Cycle looks stretched toward overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🔴 34
Pattern Veblen would flag as growth pursued for its own sake
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🔴 26
Risk/valuation combination Marks would flag as a caution sign
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🔴 23
Doesn't show the quality/growth signature Fisher required
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🔴 21
Doesn't show the stability Smith's long-term case requires
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🔴 20
Risk profile Loeb would flag as a real threat to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🔴 20
No real setup here — the discipline Schwager's wizards shared would say stay out
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🔴 18
Liquidity position Bagehot would flag as a real risk
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🔴 16
Doesn't clear Lynch's growth-at-a-reasonable-price bar
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🔴 8
Fails most of Graham's defensive criteria
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🔴 8
The kind of volatility that tends to shake patient holders out
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🔴 3
Not statistically cheap enough for the Enterprising Investor's looser safety bar
Key question
Is the stock statistically cheap enough to justify the extra risk?
Fact → Principle → Simulation
Based on the last 140 trading days, calculated from real price data. Click an indicator for details and a chart.
🟡 Indicators are mixed — no clear bias (4 bullish · 3 bearish · 3 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear downtrend with no defined trading range in the period examined.
Low confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
38.5%
Operating Margin
19.6%
Net Margin
11.9%
EBITDA Margin
40.3%
ROE
17.9%
ROA
6.0%
ROIC
—
EPS
$3.15
Cash
$29.00M
Total Debt
$7.58B
Current Ratio
0.90
Debt/Equity
1.02
אין נתונים היסטוריים זמינים.
Total dividend per share paid each year, over the last 5 years.
| Ex-Dividend Date | Amount per Share |
|---|---|
| 10.7.2026 | $0.750 |
| 9.7.2026 | $0.750 |
How is Fair Value calculated? →
Not enough cash-flow data to calculate a DCF model for this stock.
Book Value per Share
$17.60
Tangible Book Value per Share (Tangible NAV)
$8.54
Sentiment based on basic keywords (not AI) — 15 positive, 5 neutral, 0 negative out of the last 20 articles.
Yahoo · 18.9.2026
Fintel · 17.9.2026
Yahoo · 17.9.2026
Benzinga · 17.9.2026
Benzinga · 17.9.2026
Benzinga · 17.9.2026
Yahoo · 16.9.2026
SeekingAlpha · 16.9.2026
Yahoo · 14.9.2026
SeekingAlpha · 11.9.2026
MT Newswires · 10.9.2026
Benzinga · 10.9.2026
Benzinga · 10.9.2026
Benzinga · 10.9.2026
Benzinga · 10.9.2026
SeekingAlpha · 10.9.2026
Motley Fool · 10.9.2026
Yahoo · 10.9.2026
GuruFocus.com · 9.9.2026
Yahoo · 9.9.2026
Sunbelt Rentals Holdings, Inc. (SUNB) currently has a StockIQ AI score of 54/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
SUNB currently scores 54/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
SUNB's technical score is 55/100, which currently reads as neutral — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: MACD histogram is positive — rising momentum; RSI 50.3 — healthy positive momentum; Price is above the SAR point — uptrend.
Based on the real signals StockIQ computed: Operating margin is eroding over time; ATR: 4.1% of price; Current ratio: 0.90.
Yes — SUNB has a real recorded dividend payment history on StockIQ. See the Dividends section on this page for the actual per-share amounts and dates.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 0 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Ribeiro Renata | Grant/Award from Employer | 1.9.2026 | 2,354 | +2,354 | — |
| JAMISON CYNTHIA T | Grant/Award from Employer | 1.9.2026 | 2,354 | +2,354 | — |
| Walker Paul Ashton | Grant/Award from Employer | 1.9.2026 | 2,354 | +2,354 | — |
| Cockburn Angus | Grant/Award from Employer | 1.9.2026 | 2,354 | +2,354 | — |
| Cesarone Nando | Grant/Award from Employer | 1.9.2026 | 2,354 | +2,354 | — |
| Singh-Bushell Ekta | Grant/Award from Employer | 1.9.2026 | 2,354 | +2,354 | — |
| Twite Roy | Grant/Award from Employer | 1.9.2026 | 2,354 | +2,354 | — |
| Singleton James Louis | Grant/Award from Employer | 1.9.2026 | 2,354 | +2,354 | — |
| Easterbrook Jill | Grant/Award from Employer | 1.9.2026 | 2,354 | +2,354 | — |
| Walker Paul Ashton | Tax Withholding in Shares | 31.8.2026 | 162 | -162 | $72.28 |
| Cockburn Angus | Tax Withholding in Shares | 31.8.2026 | 108 | -108 | $72.28 |
| Easterbrook Jill | Tax Withholding in Shares | 31.8.2026 | 121 | -121 | $72.28 |
| Twite Roy | Tax Withholding in Shares | 31.8.2026 | 141 | -141 | $72.28 |
| JAMISON CYNTHIA T | Grant/Award from Employer | 1.8.2026 | 203 | +203 | — |
| JAMISON CYNTHIA T | Grant/Award from Employer | 1.8.2026 | 203 | +203 | — |
| Singh-Bushell Ekta | Grant/Award from Employer | 1.8.2026 | 203 | +203 | — |
| Lull Brad | Grant/Award from Employer | 10.7.2026 | 76 | +76 | — |
| Cockburn Angus | Grant/Award from Employer | 10.7.2026 | 11 | +11 | — |
| Fuller-Andrews Lynne | Grant/Award from Employer | 10.7.2026 | 67 | +67 | — |
| Singleton James Louis | Grant/Award from Employer | 10.7.2026 | 11 | +11 | — |
| Easterbrook Jill | Grant/Award from Employer | 10.7.2026 | 11 | +11 | — |
| Clark Barbara | Grant/Award from Employer | 10.7.2026 | 47 | +47 | — |
| Horgan Kyle | Grant/Award from Employer | 10.7.2026 | 76 | +76 | — |
| Pease Alexander W | Grant/Award from Employer | 10.7.2026 | 144 | +144 | — |
| Horgan Brendan | Grant/Award from Employer | 10.7.2026 | 479 | +479 | — |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
20,515,658 shares short as of 2026-08-31 · vs. 11,371,389 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
42.8% of trading volume this week was short selling, vs. 45.0% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology