Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Consumer Discretionary · ·
$2.71
▼ $0.11 (-3.9%)
Market data updated: 09/29 11:06 PM
Fundamentals updated: 09/29/2026
News analyzed: 09/29/2026
Market Cap
$30.68M
Day Range
$2.71 - $2.83
52-Week Range
$2.71 - $6.29
Beta
—
Next Earnings
09.11.2026
Support
$2.71
Resistance
$3.56
VTSI is a stock from the Consumer Cyclical sector — Retail, automotive, and leisure — demand rises and falls with economic sentiment and consumers' disposable income.
-50.7% (1Y)
Strengths: 12/30 factors positiveRisk: Medium
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🔴 Bearish
Insiders
🟢 Bullish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
DCF Fair Value
Estimated fair value: $4.58 vs. price $2.71 (+69.1%)
Fair Value
Biggest negative driver
Calmar Ratio (return vs. drawdown)
Calmar: -0.25 (3y annualized return -20.9% / max drawdown 84.2%)
Risk
What to watch next
When today echoes the past.
NO RELIABLE ECHO FOUND
Only 3 historical analog(s) found after removing overlapping dates — too few for a statistically meaningful comparison.
Historical matches considered: 3
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
48
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
46
Quality
63
Value
62
Momentum
13
Risk
54
Sentiment
62
Fundamental
69
Institutional
100
Stocks with a similar DNA right now
This stock hasn't been analyzed by StockIQAI's movement engine yet — coverage is still expanding. Check back soon.
Everyone's writing about VirTra, Inc.. News trend score: 62. Reason: 6 of the last 17 articles are positive, versus 4 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
21
🎯 Conviction (vs. Emotion)
54
Psychology
100
Fundamentals
69
Technical
13
Valuation
62
The price is holding at a real, documented historical support/resistance level (a 50-day high or low).
A significant decline over time, but on unusually low trading volume — holders unwilling to accept the loss.
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
Extreme momentum, price far above its moving average, and a large premium over fair value.
Price (3M)
-15%
Market Narrative
26
Fundamental Reality
54
Narrative Gap
-28
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
📈 4D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Walter Bagehot — 100/100
🔴 Weakest match
Jesse Livermore — 8/100
Walter Bagehot
Lombard Street (1873)
🟢 100
Strong liquidity — would likely survive a real credit squeeze
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 100
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 96
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🟢 93
Exceptional company quality by Fisher's standards
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟢 85
Looks early-to-mid cycle, not overextended
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟢 82
Risk appears reasonably priced — no obvious cycle-timing red flag
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🟢 75
Attractive to a Defensive Graham Investor
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🟢 69
The kind of quiet compounder a patient holder could actually stick with
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🟢 65
Some discount, but not the deep 'net-net' bargain Graham's enterprising bar sets
Key question
Is the stock statistically cheap enough to justify the extra risk?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟡 64
Moderate risk to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟡 63
Reasonable but not a clear long-term holding
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🟡 60
Mixed signal on whether growth translates to real profit
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 51
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🟡 43
Doesn't clear Lynch's growth-at-a-reasonable-price bar
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🔴 23
No real setup here — the discipline Schwager's wizards shared would say stay out
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🔴 8
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Based on the last 287 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (0 bullish · 10 bearish · 1 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear downtrend with no defined trading range in the period examined.
High confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
8174.7%
Operating Margin
235.2%
Net Margin
139.0%
EBITDA Margin
1183.0%
ROE
0.6%
ROA
0.4%
ROIC
—
EPS
$0.02
Cash
$18.59M
Total Debt
$7.54M
Current Ratio
4.01
Debt/Equity
0.17
How is Fair Value calculated? →
Current Price
$2.71
Estimated Fair Value (DCF)
$4.58
Model estimate — not a price target. Highly sensitive to growth/discount-rate assumptions.
Gap
+69.1%
🟢 Appears cheap relative to estimated value
Year 1 Growth Rate
-5.0%
Discount Rate (WACC)
9.0%
Terminal Growth Rate
2.5%
Projection Years
5
| Year | Growth Rate | Projected FCF | Present Value |
|---|---|---|---|
| 1 | -5.0% | $2.92M | $2.68M |
| 2 | -3.1% | $2.83M | $2.38M |
| 3 | -1.2% | $2.79M | $2.16M |
| 4 | 0.6% | $2.81M | $1.99M |
| 5 | 2.5% | $2.88M | $1.87M |
Base FCF (last actual year)
$3.07M
Terminal Value
$45.42M
Present Value of Terminal Value
$29.52M
Enterprise Value
$40.60M
Net Debt
$-11.05M
Equity Value
$51.65M
*The DCF model is an estimate based on assumptions — not a guaranteed forecast. You can change the assumptions to examine different scenarios.
Book Value per Share
$4.04
Tangible Book Value per Share (Tangible NAV)
$3.82
Sentiment based on basic keywords (not AI) — 6 positive, 7 neutral, 4 negative out of the last 17 articles.
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VirTra, Inc. (VTSI) currently has a StockIQ AI score of 48/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
VTSI currently scores 48/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
Per StockIQ's DCF model, VTSI's estimated fair value is $4.58, which is 69.1% above the current price of $2.71. This is one valuation model among several signals in the fair-value category, not a price target.
VTSI's technical score is 13/100, which currently reads as bearish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Estimated fair value: $4.58 vs. price $2.71 (+69.1%); Free cash flow growth: 622.3%; Operating margin is stable or improving over time.
Based on the real signals StockIQ computed: Calmar: -0.25 (3y annualized return -20.9% / max drawdown 84.2%); Earnings per share (EPS) growth: -83.3%; Net income growth: -81.0%.
StockIQ has no recorded dividend payment history for VTSI.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 20 purchases and 0 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| BARBER GRANT | Open Market Purchase | 14.9.2026 | 25,892 | +1,500 | $2.95 |
| Givens John F. II | Grant/Award from Employer | 1.9.2026 | 367,055 | +38,667 | — |
| BARBER GRANT | Open Market Purchase | 28.8.2026 | 24,392 | +1,350 | $2.99 |
| BARBER GRANT | Open Market Purchase | 27.8.2026 | 23,042 | +2,000 | $3.05 |
| JOHNSON GREGG C | Grant/Award from Employer | 22.6.2026 | 13,351 | +2,751 | — |
| Gervais Maria R. | Grant/Award from Employer | 22.6.2026 | 10,126 | +4,126 | — |
| BARBER GRANT | Grant/Award from Employer | 22.6.2026 | 21,042 | +1,392 | — |
| Ayers Michael T. | Grant/Award from Employer | 22.6.2026 | 7,970 | +4,470 | — |
| BARBER GRANT | Open Market Purchase | 29.5.2026 | 19,650 | +2,500 | $3.39 |
| Boudreau Alanna | Open Market Purchase | 15.5.2026 | 22,853 | +5,000 | $3.36 |
| BARBER GRANT | Open Market Purchase | 15.5.2026 | 14,440 | +2,150 | $3.37 |
| BARBER GRANT | Open Market Purchase | 15.5.2026 | 17,150 | +2,750 | $3.35 |
| BARBER GRANT | Open Market Purchase | 14.5.2026 | 12,227 | +1,102 | $3.35 |
| BARBER GRANT | Open Market Purchase | 14.5.2026 | 12,250 | +23 | $3.37 |
| Brown Jeffrey Dale | Open Market Purchase | 12.2.2026 | 515 | +515 | $4.41 |
| Brown Jeffrey Dale | Open Market Purchase | 12.2.2026 | 915 | +400 | $4.43 |
| Brown Jeffrey Dale | Open Market Purchase | 12.2.2026 | 1,129 | +214 | $4.46 |
| Brown Jeffrey Dale | Open Market Purchase | 12.2.2026 | 1,329 | +200 | $4.45 |
| Brown Jeffrey Dale | Open Market Purchase | 12.2.2026 | 1,429 | +100 | $4.49 |
| Brown Jeffrey Dale | Open Market Purchase | 12.2.2026 | 1,829 | +400 | $4.50 |
| Brown Jeffrey Dale | Open Market Purchase | 12.2.2026 | 2,030 | +201 | $4.52 |
| Brown Jeffrey Dale | Open Market Purchase | 12.2.2026 | 2,130 | +100 | $4.56 |
| Brown Jeffrey Dale | Open Market Purchase | 12.2.2026 | 2,330 | +200 | $4.57 |
| Brown Jeffrey Dale | Open Market Purchase | 12.2.2026 | 2,430 | +100 | $4.56 |
| Brown Jeffrey Dale | Open Market Purchase | 12.2.2026 | 2,630 | +200 | $4.59 |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
52,694 shares short as of 2026-09-15 · vs. 54,226 on 2026-08-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
19.9% of trading volume this week was short selling, vs. 33.3% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology