Loading data...
Loading data...
Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Consumer Staples · ·
$15.53
▼ $0.54 (-3.4%)
Market data updated: 09/20 11:40 PM
Fundamentals updated: 09/20/2026
News analyzed: 09/20/2026
Market Cap
$1.84B
Day Range
$15.28 - $15.79
52-Week Range
$12.44 - $19.82
Beta
—
Next Earnings
03.11.2026
Support
$13.76
Resistance
$17.60
SONO is a stock from the Consumer Defensive sector — Food, beverages, and household products — steady demand even in a recession, since these are essential consumer goods.
+0.3% (1Y)
Strengths: 9/26 factors positiveRisk: High
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🟢 Bullish
Insiders
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Price vs. SMA 50
Price is above the 50-day average
Technical
Biggest negative driver
Operating margin
Operating margin: -3.5% (negative)
Fundamental
What to watch next
When today echoes the past.
NO RELIABLE ECHO FOUND
Only 2 historical analog(s) found after removing overlapping dates — too few for a statistically meaningful comparison.
Historical matches considered: 2
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
52
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
32
Quality
42
Value
50
Momentum
80
Risk
34
Sentiment
80
Fundamental
31
Institutional
0
Stocks with a similar DNA right now
This stock hasn't been analyzed by StockIQAI's movement engine yet — coverage is still expanding. Check back soon.
Recent media coverage of Sonos, Inc. has centered on its product innovations and market positioning. The company introduced new hardware, including the **Beam Ultra** and **Sonos Ace Ultra** soundbars, alongside the **Sonos 27** audio operating system upgrade, signaling expansion in its speaker and smart audio ecosystem. Analysts also discussed its stock valuation, growth potential, and comparisons with competitors like Sony and Dolby, while noting internal shifts, such as the CFO’s recent share liquidation. The focus remains on product launches and investor sentiment amid industry headwinds.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Sonos, Inc.. News trend score: 80. Reason: 6 of the last 20 articles are positive, versus 1 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
20
🎯 Conviction (vs. Emotion)
36
Psychology
30
Fundamentals
31
Technical
80
Valuation
50
Price, sentiment, and valuation keep confirming each other upward while the actual fundamentals deteriorate.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
Extreme momentum, price far above its moving average, and a large premium over fair value.
The price rise has far outpaced the actual improvement in fundamental data.
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
Price (3M)
+6%
Market Narrative
59
Fundamental Reality
36
Narrative Gap
+23
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
SONO’s psychology score (20) is driven by a pronounced **confirmation bias**, where investors cling to a narrative gap (+15) despite stagnant fundamentals (0.0% revenue/margin growth). The lack of dominant state reflects a fragmented market: FOMO and panic signals are muted by neutral volatility and RSI, while herd behavior is absent. The key question is whether the narrative gap will persist or collapse under continued stagnation. Low momentum (-4.7% ROC) and peer divergence further suggest selective attention to conflicting data.
Updated: 09/05/2026, 03:24 AM
👥 What the crowd believes
"Sonos Introduces New Soundbar, Headphones With Updated Audio System"
"Sonos Introduces Sonos 27, the Next Generation of Its Audio Operating System"
"Why Is Sonos (SONO) Up 4.6% Since Last Earnings Report?"
"CFO Liquidates Nearly 25,000 Shares of Consumer Stock, Valued at More Than $400,000"
📈 3D Investor Psychology
Signal classification confidence: Medium (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Charles Mackay — 71/100
🔴 Weakest match
Morgan Housel — 0/100
🗣️ Why do they disagree?
This stock sparks a sharp divide among historical methodologies, with scores ranging from a cautious 72—where Mackay and Nelson see limited crowd-driven risk and a favorable cycle position—to a resounding 0, where Housel flags extreme volatility as a red flag for patient investors. The middle-ground approaches like Malkiel & Bogle’s efficient-market view (55) and Marks’ cycle analysis (46) suggest mixed signals, with neither strong evidence for active picking nor a clear market timing edge. Meanwhile, the most conservative voices—Graham (12), Smith (17), and Fisher (9)—reject the stock outright for lacking stability, long-term fundamentals, or growth-at-a-reasonable-price, while Veblen’s critique (12) hints at speculative overreach. The contrast between Nelson’s relative optimism and Lynch’s or Housel’s outright dismissal underscores whether the stock’s volatility is a temporary anomaly or a structural flaw.
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 71
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 61
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟡 46
Mid-cycle — no strong signal either way
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟡 45
Mixed — a good business, but expectations may already be high
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🟡 45
No clear trend — Livermore preferred to stay out of this
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟡 45
Somewhere in the middle of the cycle
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🔴 28
Not statistically cheap enough for the Enterprising Investor's looser safety bar
Key question
Is the stock statistically cheap enough to justify the extra risk?
⚠️ Partial data for this stock — score is less reliable — Data availability: 45%
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🔴 27
No real setup here — the discipline Schwager's wizards shared would say stay out
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🔴 25
Liquidity position Bagehot would flag as a real risk
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🔴 25
Risk profile Loeb would flag as a real threat to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🔴 17
Doesn't show the stability Smith's long-term case requires
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🔴 12
Fails most of Graham's defensive criteria
Key question
Where is my margin of safety?
⚠️ Partial data for this stock — score is less reliable — Data availability: 35%
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🔴 12
Pattern Veblen would flag as growth pursued for its own sake
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🔴 9
Doesn't show the quality/growth signature Fisher required
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🔴 8
Doesn't clear Lynch's growth-at-a-reasonable-price bar
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🔴 0
The kind of volatility that tends to shake patient holders out
Key question
Could I live with this volatility long enough for compounding to actually work?
⚠️ Partial data for this stock — score is less reliable — Data availability: 30%
Fact → Principle → Simulation
Based on the last 280 trading days, calculated from real price data. Click an indicator for details and a chart.
🟢 Most indicators support an uptrend (8 bullish · 1 bearish · 2 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear uptrend with no defined trading range in the period examined.
Low confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
43.7%
Operating Margin
-3.5%
Net Margin
-4.2%
EBITDA Margin
0.8%
ROE
-17.2%
ROA
-7.4%
ROIC
—
EPS
-$0.51
Cash
$174.67M
Total Debt
—
Current Ratio
1.43
Debt/Equity
—
How is Fair Value calculated? →
Not enough cash-flow data to calculate a DCF model for this stock.
Book Value per Share
$2.94
Tangible Book Value per Share (Tangible NAV)
$1.63
Sentiment based on basic keywords (not AI) — 6 positive, 13 neutral, 1 negative out of the last 20 articles.
Yahoo · 19.9.2026
Yahoo · 14.9.2026
Yahoo · 8.9.2026
Business Wire · 8.9.2026
Yahoo · 3.9.2026
StockStory · 3.9.2026
Yahoo · 2.9.2026
Simply Wall St. · 2.9.2026
MT Newswires · 1.9.2026
Yahoo · 1.9.2026
Business Wire · 1.9.2026
Yahoo · 1.9.2026
Business Wire · 1.9.2026
Yahoo · 1.9.2026
Motley Fool · 1.9.2026
Yahoo · 1.9.2026
Zacks · 1.9.2026
Yahoo · 31.8.2026
Zacks · 31.8.2026
Yahoo · 31.8.2026
Sonos, Inc. (SONO) currently has a StockIQ AI score of 52/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
SONO currently scores 52/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
SONO's technical score is 80/100, which currently reads as bullish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Price is above the 50-day average; Price is above the 200-day average; MACD histogram is positive — rising momentum.
Based on the real signals StockIQ computed: Operating margin: -3.5% (negative); Net margin: -4.2% (negative); Operating margin is eroding over time.
StockIQ has no recorded dividend payment history for SONO.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 5 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Boone Karen | Open Market Sale | 1.9.2026 | 10,000 | -10,000 | $15.39 |
| Conrad Thomas | Exercise of Derivative Securities | 14.8.2026 | 20,414 | -20,414 | — |
| Lazarus Edward P | Exercise of Derivative Securities | 14.8.2026 | 18,906 | -18,906 | — |
| Casey Saori | Tax Withholding in Shares | 14.8.2026 | 24,518 | -24,518 | $16.59 |
| Lazarus Edward P | Exercise of Derivative Securities | 14.8.2026 | 8,960 | -8,960 | — |
| Conrad Thomas | Tax Withholding in Shares | 14.8.2026 | 10,748 | -10,748 | $16.59 |
| Lazarus Edward P | Exercise of Derivative Securities | 14.8.2026 | 15,117 | -15,117 | — |
| Conrad Thomas | Exercise of Derivative Securities | 14.8.2026 | 20,414 | +20,414 | — |
| Casey Saori | Exercise of Derivative Securities | 14.8.2026 | 21,690 | -21,690 | — |
| Lazarus Edward P | Exercise of Derivative Securities | 14.8.2026 | 42,983 | +42,983 | — |
| Casey Saori | Exercise of Derivative Securities | 14.8.2026 | 24,875 | -24,875 | — |
| Casey Saori | Exercise of Derivative Securities | 14.8.2026 | 46,565 | +46,565 | — |
| Lazarus Edward P | Tax Withholding in Shares | 14.8.2026 | 21,314 | -21,314 | $16.59 |
| GENACHOWSKI JULIUS | Exercise of Derivative Securities | 29.7.2026 | 19,855 | -19,855 | — |
| GENACHOWSKI JULIUS | Exercise of Derivative Securities | 29.7.2026 | 19,855 | +19,855 | $13.56 |
| GENACHOWSKI JULIUS | Open Market Sale | 29.7.2026 | 19,855 | -19,855 | $17.00 |
| GENACHOWSKI JULIUS | Exercise of Derivative Securities | 29.7.2026 | 73,630 | +19,855 | $13.56 |
| GENACHOWSKI JULIUS | Open Market Sale | 29.7.2026 | 53,775 | -19,855 | $17.00 |
| GENACHOWSKI JULIUS | Exercise of Derivative Securities | 29.7.2026 | 0 | -19,855 | — |
| GENACHOWSKI JULIUS | Exercise of Derivative Securities | 28.7.2026 | 19,855 | -19,855 | — |
| GENACHOWSKI JULIUS | Exercise of Derivative Securities | 28.7.2026 | 19,855 | +19,855 | $13.56 |
| GENACHOWSKI JULIUS | Open Market Sale | 28.7.2026 | 19,855 | -19,855 | $16.50 |
| GENACHOWSKI JULIUS | Exercise of Derivative Securities | 28.7.2026 | 73,630 | +19,855 | $13.56 |
| GENACHOWSKI JULIUS | Open Market Sale | 28.7.2026 | 53,775 | -19,855 | $16.50 |
| GENACHOWSKI JULIUS | Exercise of Derivative Securities | 28.7.2026 | 19,855 | -19,855 | — |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
11,263,568 shares short as of 2026-08-31 · vs. 9,695,191 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
68.1% of trading volume this week was short selling, vs. 69.0% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology