RCKY
Rocky Brands, Inc.Consumer Discretionary · ·
$49.71
▼ $0.24 (-0.5%)
Market Cap
$372.42M
Day Range
$49.44 - $50.47
52-Week Range
$25.76 - $53.01
Beta
—
Next Earnings
26.10.2026
RCKY is a stock from the Consumer Cyclical sector — Retail, automotive, and leisure — demand rises and falls with economic sentiment and consumers' disposable income.
🏢 Similar Stocks in the Same Sector
+78.7% (1Y)
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
🔍 Cross-Check
Overall Score
🟡 Mixed
Technical Trend
🟢 Bullish
Insiders
🔴 Bearish
✅ Why is the score relatively high?
- 🟢 Earnings per share (EPS) growth: 94.7%
- 🟢 Net income growth: 95.6%
- 🟢 Debt/equity: 0.49
- 🟢 Current ratio: 2.82
- 🟢 Price is above the 50-day average
⚠️ What's concerning?
- 🔴 Estimated fair value: $1.16 vs. price $49.71 (-97.7%)
- 🔴 Operating margin is eroding over time
- 🔴 ATR: 4.0% of price
- 🔴 Free cash flow growth: -79.8%
- 🔴 Operating margin: 7.7% — weak
🚦 Quality & Risk Checks
📰 News Trend
Based on real financial news (Finnhub)Everyone's writing about Rocky Brands, Inc.. News trend score: 74. Reason: 6 of the last 11 articles are positive, versus 2 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
📈 Technical Analysis
Based on the last 252 trading days, calculated from real price data. Click an indicator for details and a chart.
🟢 Most indicators support an uptrend (8 bullish · 1 bearish · 2 neutral)
Conclusions
- 🟢Price vs. SMA 50 — Price is above the 50-day average
- 🟢Price vs. SMA 200 — Price is above the 200-day average
- 🟢MACD — MACD histogram is positive — rising momentum
- 🔴RSI — RSI 75.3 — approaching overbought territory
- 🟡Stochastic — %K 76.0 — neutral range
- 🟢ADX (trend strength) — ADX 31.7 — strong trend
- 🟢Relative strength vs. S&P 500 — +32.5% over the last 3 months relative to the index
- 🟢Bollinger Bands — Price is in the upper third of the Bollinger Bands (84%B) — strong momentum (risk of a pullback)
- 🟢ROC (rate of change) — ROC 12 days: 21.3%
- 🟢Parabolic SAR — Price is above the SAR point — uptrend
- 🟡CMF (money flow) — CMF 20 days: 0.01
Wyckoff Method Analysis
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear uptrend with no defined trading range in the period examined.
High confidence
Evidence Behind This Read
- 🟢Rising price trend — A 30.1% change over the last 50 days, with no defined trading range.
- 🟢Bar with selling-climax characteristics — On 2026-07-29: volume 4.7x the average and a spread 2.3x wider, with a close suggesting counter-absorption.
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
🎯 Trade Planning (M.A.E.E Framework)
Based on a mechanical trading method: market structure → value zone → ATR-based exit point. Not investment advice — a calculation tool only.
1️⃣ Market Structure
🟢 Uptrend
The price is above the 200-day average — per the market-structure method, this environment mainly favors looking for buying (Long) opportunities.
2️⃣ Value Zone
🟡 Price far from value zone
The price is currently far from the 50-day average — the method recommends waiting for a "pullback" before entering, rather than chasing prices.
3️⃣ Suggested Exit Point (ATR-based)
Method formula: Stop-loss = support minusone ATR margin — this way the stop adapts to the stock's actual volatility, rather than an arbitrary number.
Entry
$49.72
Stop-Loss
$33.48
Risk per Share
$16.24
Direction
Long
Profit Targets by Risk/Reward Ratio (R)
1:2 R
$82.21
1:3 R
$98.45
1:5 R
$130.94
💰 Position Size Calculator
A core principle of the method: never risk a fixed dollar amount — risk a fixed percentage of equity, and let the position size vary according to the risk per share.
Suggested Position Size
6 sh.
💰 Financial Health
Profitability
Gross Margin
40.9%
Operating Margin
7.7%
Net Margin
4.6%
EBITDA Margin
9.8%
Efficiency
ROE
8.8%
ROA
4.7%
ROIC
—
EPS
$2.98
Balance Sheet
Cash
$2.90M
Total Debt
$122.64M
Current Ratio
2.82
Debt/Equity
0.49
Conclusions
- 🟢Gross margin — Gross margin: 40.9% — strong
- 🔴Operating margin — Operating margin: 7.7% — weak
- 🔴Net margin — Net margin: 4.6% — weak
- 🔴Return on equity (ROE) — Return on equity (ROE): 8.8% — weak
- 🔴Return on assets (ROA) — Return on assets (ROA): 4.7% — weak
- 🟢Current ratio (liquidity) — Current ratio: 2.82
- 🟢Debt-to-equity — Debt/equity: 0.49
- 🟡Interest coverage — Interest coverage: 3.7x
🚀 Growth
Revenue
Earnings per Share (EPS)
Net Income
Free Cash Flow (FCF)
Conclusions
- 🟡Revenue growth (last year) — Revenue growth (last year): 6.2%
- 🟢Earnings per share (EPS) growth — Earnings per share (EPS) growth: 94.7%
- 🔴Free cash flow growth — Free cash flow growth: -79.8%
- 🟢Net income growth — Net income growth: 95.6%
💵 Dividends
Total dividend per share paid each year, over the last 5 years.
Annual Dividend per Share
| Ex-Dividend Date | Amount per Share |
|---|---|
| 1.6.2026 | $0.170 |
| 2.3.2026 | $0.155 |
| 1.12.2025 | $0.155 |
| 2.9.2025 | $0.155 |
| 2.6.2025 | $0.155 |
| 3.3.2025 | $0.155 |
| 3.12.2024 | $0.155 |
| 3.9.2024 | $0.155 |
| 3.6.2024 | $0.155 |
| 1.3.2024 | $0.155 |
| 30.11.2023 | $0.155 |
| 31.8.2023 | $0.155 |
💎 Fair Value (Valuation)
Current Price
$49.71
Estimated Fair Value (DCF)
$1.16
Gap
-97.7%
🔴 Appears expensive relative to estimated value
Show all model (DCF) assumptions →
Year 1 Growth Rate
-5.0%
Discount Rate (WACC)
9.0%
Terminal Growth Rate
2.5%
Projection Years
5
| Year | Growth Rate | Projected FCF | Present Value |
|---|---|---|---|
| 1 | -5.0% | $9.24M | $8.47M |
| 2 | -3.1% | $8.95M | $7.53M |
| 3 | -1.2% | $8.84M | $6.82M |
| 4 | 0.6% | $8.89M | $6.30M |
| 5 | 2.5% | $9.11M | $5.92M |
Base FCF (last actual year)
$9.72M
Terminal Value
$143.72M
Present Value of Terminal Value
$93.41M
Enterprise Value
$128.46M
Net Debt
$119.74M
Equity Value
$8.72M
*The DCF model is an estimate based on assumptions — not a guaranteed forecast. You can change the assumptions to examine different scenarios.
Book Value per Share
$33.48
Tangible Book Value per Share (Tangible NAV)
$13.44
Conclusions
- 🔴DCF Fair Value — Estimated fair value: $1.16 vs. price $49.71 (-97.7%)
- 🟡Tangible Net Asset Value (NAV) — NAV per share: $13.44
- 🟡P/E — P/E: 16.8
🕴️ Insider Trading
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 1 purchases and 6 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Finn Michael L | Exercise of Derivative Securities | 4.8.2026 | 33,663 | +3,000 | $39.80 |
| Finn Michael L | Exercise of Derivative Securities | 4.8.2026 | 0 | -3,000 | — |
| Hahn Robyn R. | Open Market Sale | 4.8.2026 | 6,129 | -3,000 | $50.97 |
| Finn Michael L | Open Market Sale | 3.8.2026 | 30,663 | -3,000 | $50.97 |
| Haning G Courtney | Exercise of Derivative Securities | 31.7.2026 | 22,750 | +3,000 | $39.80 |
| Haning G Courtney | Exercise of Derivative Securities | 31.7.2026 | 0 | -3,000 | — |
| Jordan William L | Exercise of Derivative Securities | 31.7.2026 | 23,951 | +3,000 | $39.80 |
| Jordan William L | Open Market Sale | 31.7.2026 | 21,940 | -2,011 | $48.48 |
| Jordan William L | Exercise of Derivative Securities | 31.7.2026 | 0 | -3,000 | — |
| Winbigler Tracie A. | Exercise of Derivative Securities | 31.7.2026 | 17,246 | +3,000 | $39.80 |
| Winbigler Tracie A. | Open Market Sale | 31.7.2026 | 14,246 | -3,000 | $47.45 |
| Winbigler Tracie A. | Exercise of Derivative Securities | 31.7.2026 | 0 | -3,000 | — |
| Hahn Robyn R. | Exercise of Derivative Securities | 31.7.2026 | 9,129 | +3,000 | $39.80 |
| Hahn Robyn R. | Exercise of Derivative Securities | 31.7.2026 | 0 | -3,000 | — |
| Haning G Courtney | Open Market Sale | 30.7.2026 | 19,750 | -3,000 | $49.06 |
| Smith Dwight Eric | Open Market Purchase | 30.7.2026 | 16,346 | +500 | $48.63 |
| LOVELAND CURTIS A | Exercise of Derivative Securities | 30.7.2026 | 99,094 | +3,000 | $39.80 |
| LOVELAND CURTIS A | Open Market Sale | 30.7.2026 | 96,094 | -3,000 | $49.62 |
| LOVELAND CURTIS A | Exercise of Derivative Securities | 30.7.2026 | 0 | -3,000 | — |
| Haning G Courtney | Grant/Award from Employer | 1.7.2026 | 22,750 | +472 | — |
| Finn Michael L | Grant/Award from Employer | 1.7.2026 | 33,663 | +472 | — |
| Smith Dwight Eric | Grant/Award from Employer | 1.7.2026 | 15,846 | +472 | — |
| Jordan William L | Grant/Award from Employer | 1.7.2026 | 20,951 | +472 | — |
| Moore Robert Burton Jr. | Grant/Award from Employer | 1.7.2026 | 30,581 | +472 | — |
| Winbigler Tracie A. | Grant/Award from Employer | 1.7.2026 | 14,246 | +472 | — |
📉 Short Interest
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
Monthly Trend — Open Short Interest
262,234 shares short as of 2026-07-15 · vs. 254,859 on 2026-06-30
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
Weekly Trend — Daily Short-Sale Activity
57.9% of trading volume this week was short selling, vs. 54.5% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
📰 News & Sentiment
Sentiment based on basic keywords (not AI) — 6 positive, 3 neutral, 2 negative out of the last 11 articles.
Benzinga · 4.8.2026
Benzinga · 4.8.2026
Benzinga · 4.8.2026
Benzinga · 4.8.2026
Benzinga · 29.7.2026
Benzinga · 29.7.2026
Benzinga · 29.7.2026
Benzinga · 29.7.2026
ChartMill · 28.7.2026
SeekingAlpha · 28.7.2026
Benzinga · 28.7.2026