Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Consumer Staples · ·
$57.91
▼ $0.40 (-0.7%)
Market data updated: 09/27 04:59 AM
Fundamentals updated: 09/26/2026
News analyzed: 09/27/2026
Market Cap
$2.78B
Day Range
$56.35 - $58.38
52-Week Range
$46.45 - $86.00
Beta
—
Next Earnings
02.11.2026
Support
$54.47
Resistance
$77.13
FRPT is a stock from the Consumer Defensive sector — Food, beverages, and household products — steady demand even in a recession, since these are essential consumer goods.
+17.6% (1Y)
Strengths: 7/26 factors positiveRisk: High
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🔴 Bearish
Insiders
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Earnings per share (EPS) growth
Earnings per share (EPS) growth: 183.9%
Growth
Biggest negative driver
Daily volatility (ATR)
ATR: 4.1% of price
Risk
What to watch next
When today echoes the past.
NO RELIABLE ECHO FOUND
Only 2 historical analog(s) found after removing overlapping dates — too few for a statistically meaningful comparison.
Historical matches considered: 2
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
46
Today
—
30D
—
90D
—
1Y
🕰️ Signal Timeline
What StockIQ actually saw for this stock, and what happened after each signal — real data, not a forecast.
today · $57.91
Evidence: Panic-selling score jumped from 10 to 38 day-over-day
What happened after
Still awaiting outcome
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
71
Quality
58
Value
50
Momentum
6
Risk
40
Sentiment
56
Fundamental
63
Institutional
11
Stocks with a similar DNA right now
This stock hasn't been analyzed by StockIQAI's movement engine yet — coverage is still expanding. Check back soon.
Recent media coverage of Freshpet, Inc. has centered on its stock performance and investor interest, with recurring themes of market outperformance and strategic updates. The company’s participation in the Barclays 19th Annual Global Consumer Conference (September 10, 2026) drew attention as executives present to analysts. Additionally, headlines highlighted CEO William Cyr’s $6.6 million stock sale, though his overall holdings increased, sparking investor speculation. Some sources noted broader skepticism about consumer staples stocks, including Freshpet, amid mixed market trends. The focus remains on growth catalysts and financial positioning.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Freshpet, Inc.. News trend score: 56. Reason: 8 of the last 20 articles are positive, versus 7 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
31
🎯 Conviction (vs. Emotion)
41
Psychology
38
Fundamentals
63
Technical
6
Valuation
50
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
Extreme momentum, price far above its moving average, and a large premium over fair value.
The price rise has far outpaced the actual improvement in fundamental data.
Price (3M)
+1%
Market Narrative
35
Fundamental Reality
41
Narrative Gap
-6
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
FRPT’s dominant herding state reflects relative outperformance today (+0.8%) amid peer stagnation, suggesting traders are aligning with recent momentum rather than fundamentals. The euphoria score (28) hints at detached optimism from valuation (18.8% above 200-day average) despite weak momentum, while overconfidence (0) aligns with price-fundamental divergence. The narrative gap (8) implies traders may overestimate positive narratives. The key question: *Is this herding momentum-driven or a delayed reaction to fundamentals?*
Updated: 09/07/2026, 04:38 PM
What could change this?
👥 What the crowd believes
"Freshpet’s second quarter results were met with a positive market reaction, reflecting solid execution in a challenging consumer environment."
"Cyr exercised ~168,000 options at a $10.23 strike price and sold roughly half of them under a pre-arranged trading plan, yet his total holdings grew to ~567,000 shares."
"They’re all outperforming the market over the last month because of positive catalysts such as a new product line, constructive news flow."
"The sector was down 5.6% while the S&P 500 was up 10.8%."
🧠 Market Brain events driving this
📈 4D Investor Psychology
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Walter Bagehot — 100/100
🔴 Weakest match
Morgan Housel — 0/100
🗣️ Why do they disagree?
This stock’s starkly divided verdicts reflect a clash between bullish growth optimism and deep skepticism about fundamentals and risk. At the top of the spectrum, Walter Bagehot’s near-perfect score suggests the company’s liquidity could weather a crisis, while Peter Lynch and Samuel Nelson see it as a high-growth play—either undervalued or cyclically oversold. Yet, even among growth-focused investors like Fisher and Veblen, doubts linger: Fisher calls it merely ‘solid,’ and Veblen questions whether the growth translates to sustainable profits. Meanwhile, the middle tier—from Livermore to Marks—cautions against overconfidence, with Livermore and Loeb flagging ambiguity or moderate risk, while Marks and the efficient-market theorists dismiss it as either overpriced or unselectable. At the bottom, Graham’s rigid valuation standards and Housel’s volatility warning underscore a consensus that this stock is either too risky or lacks the defensive moorings of his classic approach.
Walter Bagehot
Lombard Street (1873)
🟢 100
Strong liquidity — would likely survive a real credit squeeze
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 99
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 98
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🟢 88
Growth candidate — the price hasn't caught up to the growth
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🟢 73
A real, disciplined setup with favorable reward/risk
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟢 73
Looks early-to-mid cycle, not overextended
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟢 68
Risk appears reasonably priced — no obvious cycle-timing red flag
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🟡 63
Mixed signal on whether growth translates to real profit
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🟡 58
Solid, but not the exceptional quality Fisher looked for
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟡 52
Reasonable but not a clear long-term holding
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🟡 43
Fails most of Graham's defensive criteria
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟡 42
Moderate risk to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 37
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🔴 31
Not statistically cheap enough for the Enterprising Investor's looser safety bar
Key question
Is the stock statistically cheap enough to justify the extra risk?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🔴 21
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🔴 0
The kind of volatility that tends to shake patient holders out
Key question
Could I live with this volatility long enough for compounding to actually work?
⚠️ Partial data for this stock — score is less reliable — Data availability: 30%
Fact → Principle → Simulation
Based on the last 286 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (0 bullish · 11 bearish · 0 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear uptrend with no defined trading range in the period examined.
Medium confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
40.8%
Operating Margin
6.9%
Net Margin
12.6%
EBITDA Margin
14.7%
ROE
11.5%
ROA
7.8%
ROIC
—
EPS
$2.85
Cash
$277.98M
Total Debt
—
Current Ratio
5.54
Debt/Equity
—
אין נתונים היסטוריים זמינים.
How is Fair Value calculated? →
Not enough cash-flow data to calculate a DCF model for this stock.
Book Value per Share
$21.57
Tangible Book Value per Share (Tangible NAV)
$21.57
Sentiment based on basic keywords (not AI) — 8 positive, 5 neutral, 7 negative out of the last 20 articles.
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Freshpet, Inc. (FRPT) currently has a StockIQ AI score of 46/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
FRPT currently scores 46/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
FRPT's technical score is 6/100, which currently reads as bearish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Earnings per share (EPS) growth: 183.9%; Net income growth: 196.5%; Operating margin is stable or improving over time.
Based on the real signals StockIQ computed: ATR: 4.1% of price; Calmar: -0.05 (3y annualized return -3.7% / max drawdown 70.9%); Price is below the 50-day average.
StockIQ has no recorded dividend payment history for FRPT.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 1 purchases and 8 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| GEORGE WALTER N. | Open Market Purchase | 14.9.2026 | 51,746 | +1,000 | $64.92 |
| Baty Nicola J. | Tax Withholding in Shares | 1.9.2026 | 36,216 | -395 | $70.46 |
| Baty Nicola J. | Tax Withholding in Shares | 1.9.2026 | 36,611 | -1,687 | $70.46 |
| Baty Nicola J. | Tax Withholding in Shares | 1.9.2026 | 395 | -395 | $70.46 |
| Baty Nicola J. | Tax Withholding in Shares | 1.9.2026 | 1,687 | -1,687 | $70.46 |
| Cyr William B. | Exercise of Derivative Securities | 26.8.2026 | 56,442 | -56,442 | — |
| Cyr William B. | Exercise of Derivative Securities | 26.8.2026 | 4,180 | -4,180 | — |
| Cyr William B. | Open Market Sale | 26.8.2026 | 568 | -568 | $75.40 |
| Cyr William B. | Open Market Sale | 26.8.2026 | 979 | -979 | $75.40 |
| Cyr William B. | Open Market Sale | 26.8.2026 | 1,110 | -1,110 | $75.40 |
| Cyr William B. | Open Market Sale | 26.8.2026 | 37,007 | -37,007 | $74.67 |
| Cyr William B. | Exercise of Derivative Securities | 26.8.2026 | 4,180 | +4,180 | $10.23 |
| Cyr William B. | Exercise of Derivative Securities | 26.8.2026 | 56,442 | +56,442 | $10.23 |
| Cyr William B. | Exercise of Derivative Securities | 26.8.2026 | 7,209 | -7,209 | — |
| Cyr William B. | Exercise of Derivative Securities | 26.8.2026 | 8,170 | +8,170 | $10.23 |
| Cyr William B. | Exercise of Derivative Securities | 26.8.2026 | 7,209 | +7,209 | $10.23 |
| Cyr William B. | Exercise of Derivative Securities | 26.8.2026 | 8,170 | -8,170 | — |
| Cyr William B. | Open Market Sale | 26.8.2026 | 106,530 | -1,110 | $75.40 |
| Cyr William B. | Open Market Sale | 26.8.2026 | 350,744 | -37,007 | $74.67 |
| Cyr William B. | Exercise of Derivative Securities | 26.8.2026 | 0 | -56,442 | — |
| Cyr William B. | Open Market Sale | 26.8.2026 | 49,044 | -568 | $75.40 |
| Cyr William B. | Exercise of Derivative Securities | 26.8.2026 | 97,656 | +7,209 | $10.23 |
| Cyr William B. | Exercise of Derivative Securities | 26.8.2026 | 387,751 | +56,442 | $10.23 |
| Cyr William B. | Exercise of Derivative Securities | 26.8.2026 | 107,640 | +8,170 | $10.23 |
| Cyr William B. | Open Market Sale | 26.8.2026 | 96,677 | -979 | $75.40 |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
7,780,834 shares short as of 2026-09-15 · vs. 8,054,657 on 2026-08-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
49.3% of trading volume this week was short selling, vs. 60.6% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology