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COLM

Columbia Sportswear Company Common Stock

Consumer Discretionary · ·

$57.28

▲ $0.08 (+0.1%)

Market Cap

$2.93B

Day Range

$56.85 - $58.17

52-Week Range

$47.47 - $69.06

Beta

—

Next Earnings

28.10.2026

COLM is a stock from the Consumer Cyclical sector — Retail, automotive, and leisure — demand rises and falls with economic sentiment and consumers' disposable income.

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+10.3% (1Y)

Investor Score
47/ 100D+
🟡 Moderate

This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer

📈13FTechnical
💰63C+Fundamental
🚀40DGrowth
💎50C-Valuation
📰92A+News
🏦58CQuality
⚠️56CRisk

Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%

🔍 Cross-Check

Overall Score

🟡 Mixed

Technical Trend

🔴 Bearish

Insiders

🔴 Bearish

✅ Why is the score relatively high?

  • 🟢 Operating margin is stable or improving over time
  • 🟢 Current ratio: 2.59
  • 🟢 Gross margin: 50.5% — strong
  • 🟢 Current ratio: 2.59

⚠️ What's concerning?

  • 🔴 Earnings per share (EPS) growth: -15.2%
  • 🔴 Net income growth: -20.6%
  • 🔴 Price is below the 50-day average
  • 🔴 Price is below the 200-day average
  • 🔴 MACD histogram is negative — falling momentum

🚦 Quality & Risk Checks

🟢 Operating margin stability🟡 Daily volatility (ATR)🟢 Liquidity risk

📰 News Trend

Based on real financial news (Finnhub)
🟢 Positive

Everyone's writing about Columbia Sportswear Company Common Stock. News trend score: 92. Reason: 10 of the last 20 articles are positive, versus 3 negative.

🟡 Columbia Sportswear Rewards Flat-Earthers With $100 Off — Yahoo🟢 Columbia Sportswear (COLM) Q2 2026 Earnings Call Transcript — Yahoo🟢 Tariff recovery fuels major profit upswing in Columbia Sportswear’s Q2 — Yahoo

News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer

📈 Technical Analysis

Based on the last 251 trading days, calculated from real price data. Click an indicator for details and a chart.

🔴 Most indicators support a downtrend (0 bullish · 10 bearish · 1 neutral)

Conclusions

  • 🔴Price vs. SMA 50 — Price is below the 50-day average
  • 🔴Price vs. SMA 200 — Price is below the 200-day average
  • 🔴MACD — MACD histogram is negative — falling momentum
  • 🔴RSI — RSI 33.2 — weak/negative bias
  • 🔴Stochastic — %K 1.6 — oversold
  • 🟡ADX (trend strength) — ADX 22.2 — weak trend/choppy
  • 🔴Relative strength vs. S&P 500 — -10.2% over the last 3 months relative to the index
  • 🔴Bollinger Bands — Price is in the lower third of the Bollinger Bands (-8%B) — weakness (chance of a recovery)
  • 🔴ROC (rate of change) — ROC 12 days: -6.8%
  • 🔴Parabolic SAR — Price is below the SAR point — downtrend
  • 🔴CMF (money flow) — CMF 20 days: -0.30

Wyckoff Method Analysis

A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.

Markdown

The stock is in a clear downtrend with no defined trading range in the period examined.

Medium confidence

Evidence Behind This Read

  • 🔴Falling price trend — A -13.1% change over the last 50 days, with no defined trading range.

The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.

🎯 Trade Planning (M.A.E.E Framework)

Based on a mechanical trading method: market structure → value zone → ATR-based exit point. Not investment advice — a calculation tool only.

1️⃣ Market Structure

🔴 Downtrend

The price is below the 200-day average — an environment that mainly favors looking for selling (Short) opportunities, not buying.

2️⃣ Value Zone

🟡 Price far from value zone

The price is currently far from the 50-day average — the method recommends waiting for a "pullback" before entering, rather than chasing prices.

3️⃣ Suggested Exit Point (ATR-based)

Method formula: Stop-loss = resistance plusone ATR margin — this way the stop adapts to the stock's actual volatility, rather than an arbitrary number.

Entry

$57.20

Stop-Loss

$71.24

Risk per Share

$14.04

Direction

Short

Profit Targets by Risk/Reward Ratio (R)

1:2 R

$29.13

1:3 R

$15.09

1:5 R

-$12.98

💰 Position Size Calculator

A core principle of the method: never risk a fixed dollar amount — risk a fixed percentage of equity, and let the position size vary according to the risk per share.

Suggested Position Size

7 sh.

💰 Financial Health

Profitability

Gross Margin

50.5%

Operating Margin

6.1%

Net Margin

5.2%

EBITDA Margin

7.8%

Efficiency

ROE

10.4%

ROA

6.1%

ROIC

—

EPS

$3.24

Balance Sheet

Cash

$442.03M

Total Debt

—

Current Ratio

2.59

Debt/Equity

—

Conclusions

  • 🟢Gross margin — Gross margin: 50.5% — strong
  • 🔴Operating margin — Operating margin: 6.1% — weak
  • 🟡Net margin — Net margin: 5.2% — reasonable
  • 🟡Return on equity (ROE) — Return on equity (ROE): 10.4% — reasonable
  • 🟡Return on assets (ROA) — Return on assets (ROA): 6.1% — reasonable
  • 🟢Current ratio (liquidity) — Current ratio: 2.59

🚀 Growth

Revenue

Earnings per Share (EPS)

Net Income

Free Cash Flow (FCF)

Conclusions

  • 🟡Revenue growth (last year) — Revenue growth (last year): 0.9%
  • 🔴Earnings per share (EPS) growth — Earnings per share (EPS) growth: -15.2%
  • 🔴Net income growth — Net income growth: -20.6%

💵 Dividends

Total dividend per share paid each year, over the last 5 years.

Annual Dividend per Share

Ex-Dividend DateAmount per Share
21.5.2026$0.300
9.3.2026$0.300
20.11.2025$0.300
21.8.2025$0.300
22.5.2025$0.300
10.3.2025$0.300
20.11.2024$0.300
15.8.2024$0.300
15.5.2024$0.300
7.3.2024$0.300
15.11.2023$0.300
21.8.2023$0.300

💎 Fair Value (Valuation)

Not enough cash-flow data to calculate a DCF model for this stock.

Book Value per Share

$31.23

Tangible Book Value per Share (Tangible NAV)

$29.82

Conclusions

  • 🟡Tangible Net Asset Value (NAV) — NAV per share: $29.82
  • 🟡P/E — P/E: 17.7

🕴️ Insider Trading

Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 3 sales out of the last 25 filings.

NameTransaction TypeDateSharesChangePrice
Bragdon Peter JGift22.6.202626,821-1,200—
Bragdon Peter JGift22.6.20263,450+1,200—
BABSON STEPHEN EGrant/Award from Employer10.6.20262,524+2,524—
BABSON STEPHEN EGrant/Award from Employer10.6.2026750+750—
Nelson Ronald E.Grant/Award from Employer10.6.20262,524+2,524—
Nelson Ronald E.Grant/Award from Employer10.6.2026750+750—
MANSELL KEVINGrant/Award from Employer10.6.20262,524+2,524—
CULVER JOHNGrant/Award from Employer10.6.20262,524+2,524—
CULVER JOHNGrant/Award from Employer10.6.2026750+750—
BRYANT ANDY DGrant/Award from Employer10.6.20262,524+2,524—
BRYANT ANDY DGrant/Award from Employer10.6.2026750+750—
SIMMONS SABRINAGrant/Award from Employer10.6.20262,524+2,524—
DENSON CHARLES DGrant/Award from Employer10.6.20262,524+2,524—
Shi Christiana SmithGrant/Award from Employer10.6.20262,524+2,524—
Wasson Malia HGrant/Award from Employer10.6.20262,524+2,524—
BABSON STEPHEN EExercise of Derivative Securities28.5.2026134,895+3,264$56.86
BABSON STEPHEN EExercise of Derivative Securities28.5.2026136,526+1,631$56.86
BABSON STEPHEN EOpen Market Sale28.5.2026132,376-4,150$67.95
BABSON STEPHEN EExercise of Derivative Securities28.5.20260-1,631—
Swanson Jim AExercise of Derivative Securities27.5.202618,877+2,000$57.95
Swanson Jim AOpen Market Sale27.5.202616,877-2,000$68.00
Swanson Jim AExercise of Derivative Securities27.5.20262,033-2,000—
Nelson Ronald E.Exercise of Derivative Securities27.5.202626,053+3,264$56.86
Nelson Ronald E.Exercise of Derivative Securities27.5.202626,869+816$56.86
Nelson Ronald E.Open Market Sale27.5.202622,789-4,080$67.78

📉 Short Interest

Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.

Monthly Trend — Open Short Interest

↓-10.9%

3,629,720 shares short as of 2026-07-15 · vs. 4,073,847 on 2026-06-30

Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.

Weekly Trend — Daily Short-Sale Activity

↓-3.5%

66.6% of trading volume this week was short selling, vs. 69.0% the prior week

Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.

📰 News & Sentiment

Sentiment based on basic keywords (not AI) — 10 positive, 7 neutral, 3 negative out of the last 20 articles.