Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Consumer Staples · ·
$23.55
▲ $0.56 (+2.4%)
Market data updated: 09/28 10:38 AM
Fundamentals updated: 08/17/2026
News analyzed: 09/28/2026
Market Cap
$29.46B
Day Range
$23.38 - $23.55
52-Week Range
$19.32 - $30.34
Beta
—
Next Earnings
09.11.2026
Support
$20.58
Resistance
$25.27
SONY is a stock from the Consumer Defensive sector — Food, beverages, and household products — steady demand even in a recession, since these are essential consumer goods.
-21.1% (1Y)
Strengths: 8/29 factors positiveRisk: Medium
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🟡 Mixed
Technical Trend
🟡 Mixed
Insiders
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Leverage risk
Debt/equity: 0.21
Risk
Biggest negative driver
Net margin
Net margin: -2.6% (negative)
Fundamental
What to watch next
When today echoes the past.
NO RELIABLE ECHO FOUND
Only 2 historical analog(s) found after removing overlapping dates — too few for a statistically meaningful comparison.
Historical matches considered: 2
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
51
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
34
Quality
55
Value
55
Momentum
52
Risk
48
Sentiment
86
Fundamental
42
Institutional
0
Stocks with a similar DNA right now
This stock hasn't been analyzed by StockIQAI's movement engine yet — coverage is still expanding. Check back soon.
Recent media coverage of Sony Group Corporation highlights its evolving business strategies and partnerships. The company has faced scrutiny over digital ownership policies for PlayStation games, while its collaboration with the NFL expanded significantly in 2025, capturing extensive content. Sony also dismissed a major tariff refund claim for PS5 buyers and remains optimistic in financial forecasts, with analysts praising its growth potential. Additionally, its tech ventures—like robotics and image processors—are noted, though broader industry shifts, such as AI-driven music trends, frame broader tech dynamics.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Sony Group Corporation. News trend score: 86. Reason: 9 of the last 20 articles are positive, versus 3 negative.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
12
🎯 Conviction (vs. Emotion)
40
Psychology
13
Fundamentals
42
Technical
52
Valuation
55
Extreme momentum, price far above its moving average, and a large premium over fair value.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
The price rise has far outpaced the actual improvement in fundamental data.
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
Price (3M)
+19%
Market Narrative
47
Fundamental Reality
40
Narrative Gap
+7
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
SONY’s psychology is dominated by anchoring, as traders appear fixated on resistance (2.9% away), despite moderate momentum and neutral sentiment. The narrative-reality gap (-3) hints at a slight disconnect, but the stock’s valuation (-99% vs. DCF) and overconfidence in price momentum vs. fundamentals may blind some to risks. Herding behavior is present but muted, as SONY lags peers. The key question: will traders break free from resistance or double down on anchoring as momentum persists?
Updated: 09/05/2026, 09:45 PM
What could change this?
👥 What the crowd believes
"Sony is now telling PlayStation customers they don’t actually own the digital video games they paid $70 for"
"2025 NFL Season Marked a Historic Step Forward for Sony + NFL Partnership with Capture of 130,000 Images"
"Wall Street Analysts Look Optimistic"
"$4.62 Billion Image Signal Processors Market Assessment 2026 Featuring Profiles of Leading Companies Sony"
Signal classification confidence: High (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Benjamin Graham — 82/100
🔴 Weakest match
Philip Fisher — 3/100
🗣️ Why do they disagree?
The stark divide in verdicts for SONY reflects deep methodological differences in how these investors evaluate stocks. Benjamin Graham and his Enterprising Investor variant both see strong value signals—Graham’s defensive approach flags it as attractive due to its statistical discount, while the Enterprising Investor model leans in for its deeper potential. Meanwhile, trend-followers like Jesse Livermore and Howard Marks (in his risk-pricing framework) also find merit, with Livermore’s momentum model and Marks’ cycle-aware approach both scoring positively. However, the contrast with Philip Fisher and Thorstein Veblen highlights a clash between value/growth and quality-driven investing—Fisher dismisses it outright for lacking his signature of long-term quality, while Veblen’s critique suggests the stock may be driven by speculative, non-essential growth. Even moderate approaches like Morgan Housel and Gerald Loeb split between cautious holdability and moderate risk, while efficiency skeptics like Nelson and Bogle warn of overvaluation or weak evidence for active picking.
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🟢 82
Attractive to a Defensive Graham Investor
Key question
Where is my margin of safety?
Fact → Principle → Simulation
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🟢 73
Deep statistical discount — a real Enterprising Investor candidate
Key question
Is the stock statistically cheap enough to justify the extra risk?
⚠️ Partial data for this stock — score is less reliable — Data availability: 45%
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 72
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 70
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟢 70
Looks like a real 'buy and hold for a decade' candidate
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟢 65
Risk appears reasonably priced — no obvious cycle-timing red flag
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟡 59
Moderate risk to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🟡 56
Moderate — holdable, but not effortless
Key question
Could I live with this volatility long enough for compounding to actually work?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟡 49
Somewhere in the middle of the cycle
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Walter Bagehot
Lombard Street (1873)
🟡 44
Liquidity position Bagehot would flag as a real risk
Key question
Does this company have enough liquidity to survive real stress?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🟡 38
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 37
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Peter Lynch
One Up on Wall Street (1989)
🔴 23
Doesn't clear Lynch's growth-at-a-reasonable-price bar
Key question
Is the growth worth the price?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🔴 16
No real setup here — the discipline Schwager's wizards shared would say stay out
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🔴 8
Pattern Veblen would flag as growth pursued for its own sake
Key question
Is management building real value, or just building itself?
Fact → Principle → Simulation
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🔴 3
Doesn't show the quality/growth signature Fisher required
Key question
How exceptional is this business, really?
Fact → Principle → Simulation
Based on the last 285 trading days, calculated from real price data. Click an indicator for details and a chart.
🟡 Indicators are mixed — no clear bias (4 bullish · 5 bearish · 2 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear uptrend with no defined trading range in the period examined.
Medium confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Gross Margin
31.2%
Operating Margin
11.7%
Net Margin
-2.6%
EBITDA Margin
—
ROE
-4.0%
ROA
-2.1%
ROIC
—
EPS
-$57.52
Cash
$2.22T
Total Debt
$1.68T
Current Ratio
1.18
Debt/Equity
0.21
Total dividend per share paid each year, over the last 5 years.
| Ex-Dividend Date | Amount per Share |
|---|---|
| 31.3.2025 | $0.070 |
| 30.3.2025 | $0.070 |
| 30.9.2024 | $0.066 |
| 29.9.2024 | $0.066 |
| 27.3.2024 | $0.057 |
| 26.3.2024 | $0.057 |
| 28.9.2023 | $0.054 |
| 27.9.2023 | $0.054 |
| 30.3.2023 | $0.057 |
| 29.3.2023 | $0.057 |
| 29.9.2022 | $0.052 |
| 28.9.2022 | $0.052 |
How is Fair Value calculated? →
Current Price
$23.55
Estimated Fair Value (DCF)
$4,675.50
Model estimate — not a price target. Highly sensitive to growth/discount-rate assumptions.
Gap
⚠️ Extreme
Model output is extreme — likely a data/model limitation for this stock, not a reliable fair-value read.
Year 1 Growth Rate
6.8%
Discount Rate (WACC)
9.0%
Terminal Growth Rate
2.5%
Projection Years
5
| Year | Growth Rate | Projected FCF | Present Value |
|---|---|---|---|
| 1 | 6.8% | $1.68T | $1.55T |
| 2 | 5.7% | $1.78T | $1.50T |
| 3 | 4.6% | $1.86T | $1.44T |
| 4 | 3.6% | $1.93T | $1.37T |
| 5 | 2.5% | $1.98T | $1.29T |
Base FCF (last actual year)
$1.58T
Terminal Value
$31.18T
Present Value of Terminal Value
$20.27T
Enterprise Value
$27.40T
Net Debt
$-541.55B
Equity Value
$27.94T
*The DCF model is an estimate based on assumptions — not a guaranteed forecast. You can change the assumptions to examine different scenarios.
Book Value per Share
$1,374.32
Tangible Book Value per Share (Tangible NAV)
$829.57
Sentiment based on basic keywords (not AI) — 9 positive, 8 neutral, 3 negative out of the last 20 articles.
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Sony Group Corporation (SONY) currently has a StockIQ AI score of 51/100, rated "Moderate". The score is a weighted average across up to 7 categories (technical, fundamental, growth, fair value, news, quality, risk), based on real data only.
SONY currently scores 51/100 (Moderate) across the categories we measure. StockIQ doesn't give buy/sell recommendations — use this as one data point in your own research, not as investment advice.
SONY's technical score is 52/100, which currently reads as neutral — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Debt/equity: 0.21; Price is above the 50-day average; Price is above the 200-day average.
Based on the real signals StockIQ computed: Net margin: -2.6% (negative); Calmar: 0.36 (3y annualized return 13.2% / max drawdown 36.2%); Return on equity (ROE): -4.0% (negative).
Yes — SONY has a real recorded dividend payment history on StockIQ. See the Dividends section on this page for the actual per-share amounts and dates.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 7 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| Ito Yasuhiro | Open Market Sale | 16.9.2026 | 6,489 | -9,000 | $24.29 |
| Ito Yasuhiro | Exercise of Derivative Securities | 11.9.2026 | 4,000 | -9,000 | — |
| Ito Yasuhiro | Exercise of Derivative Securities | 11.9.2026 | 15,489 | +9,000 | $8.35 |
| Tanaka Kenji | Open Market Sale | 17.8.2026 | 43,899 | -20,000 | $23.83 |
| Sashida Shinji | Exercise of Derivative Securities | 17.8.2026 | 0 | -3,000 | — |
| Sashida Shinji | Exercise of Derivative Securities | 17.8.2026 | 8,700 | +3,000 | $8.42 |
| Sashida Shinji | Exercise of Derivative Securities | 17.8.2026 | 21,000 | -4,000 | — |
| Sashida Shinji | Exercise of Derivative Securities | 17.8.2026 | 12,700 | +4,000 | $11.61 |
| Sashida Shinji | Exercise of Derivative Securities | 17.8.2026 | 4,000 | -4,000 | — |
| Sashida Shinji | Exercise of Derivative Securities | 17.8.2026 | 3,000 | +3,000 | $8.42 |
| Tanaka Kenji | Open Market Sale | 17.8.2026 | 20,000 | -20,000 | $23.83 |
| Sashida Shinji | Exercise of Derivative Securities | 17.8.2026 | 3,000 | -3,000 | — |
| Sashida Shinji | Exercise of Derivative Securities | 17.8.2026 | 4,000 | +4,000 | $11.61 |
| Tanaka Kenji | Exercise of Derivative Securities | 13.8.2026 | 12,500 | -2,500 | — |
| Tanaka Kenji | Exercise of Derivative Securities | 13.8.2026 | 63,899 | +2,500 | $8.41 |
| Tanaka Kenji | Exercise of Derivative Securities | 13.8.2026 | 0 | -6,500 | — |
| Tanaka Kenji | Exercise of Derivative Securities | 13.8.2026 | 61,399 | +6,500 | $8.08 |
| Tanaka Kenji | Exercise of Derivative Securities | 13.8.2026 | 2,500 | +2,500 | $8.41 |
| Tanaka Kenji | Exercise of Derivative Securities | 13.8.2026 | 6,500 | -6,500 | — |
| Tanaka Kenji | Exercise of Derivative Securities | 13.8.2026 | 6,500 | +6,500 | $8.08 |
| Tanaka Kenji | Exercise of Derivative Securities | 13.8.2026 | 2,500 | -2,500 | — |
| Stringer Robert Adrian | Open Market Sale | 5.8.2026 | 445,000 | -445,000 | $22.49 |
| Stringer Robert Adrian | Open Market Sale | 5.8.2026 | 100,547 | -100,547 | $22.49 |
| Stringer Robert Adrian | Open Market Sale | 5.8.2026 | 100,547 | -445,000 | $22.49 |
| Stringer Robert Adrian | Open Market Sale | 5.8.2026 | 0 | -100,547 | $22.49 |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
12,529,774 shares short as of 2026-09-15 · vs. 11,104,607 on 2026-08-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
45.1% of trading volume this week was short selling, vs. 42.2% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology