FLO
Flowers Foods Inc. Common StockConsumer Staples · ·
$7.24
▼ $0.15 (-2.0%)
Market Cap
$1.53B
Day Range
$7.14 - $7.44
52-Week Range
$6.80 - $16.85
Beta
—
Next Earnings
20.08.2026
FLO is a stock from the Consumer Defensive sector — Food, beverages, and household products — steady demand even in a recession, since these are essential consumer goods.
🏢 Similar Stocks in the Same Sector
-53.7% (1Y)
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
🔍 Cross-Check
Overall Score
🔴 Bearish
Technical Trend
🔴 Bearish
Insiders
🟢 Bullish
✅ Why is the score relatively high?
- 🟢 Estimated fair value: $15.81 vs. price $7.24 (+118.4%)
- 🟢 Free cash flow growth: 13.7%
⚠️ What's concerning?
- 🔴 Operating margin is eroding over time
- 🔴 ATR: 4.6% of price
- 🔴 Current ratio: 0.75
- 🔴 Earnings per share (EPS) growth: -65.8%
- 🔴 Net income growth: -66.2%
🚦 Quality & Risk Checks
📰 News Trend
Based on real financial news (Finnhub)Everyone's writing about Flowers Foods Inc. Common Stock. News trend score: 50. Reason: The mix of positive and negative articles is balanced — 2 vs. 2 out of the last 4 articles.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
📈 Technical Analysis
Based on the last 251 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (0 bullish · 9 bearish · 2 neutral)
Conclusions
- 🔴Price vs. SMA 50 — Price is below the 50-day average
- 🔴Price vs. SMA 200 — Price is below the 200-day average
- 🔴MACD — MACD histogram is negative — falling momentum
- 🔴RSI — RSI 40.5 — weak/negative bias
- 🟡Stochastic — %K 23.5 — neutral range
- 🟡ADX (trend strength) — ADX 18.0 — weak trend/choppy
- 🔴Relative strength vs. S&P 500 — -19.2% over the last 3 months relative to the index
- 🔴Bollinger Bands — Price is in the lower third of the Bollinger Bands (25%B) — weakness (chance of a recovery)
- 🔴ROC (rate of change) — ROC 12 days: -13.0%
- 🔴Parabolic SAR — Price is below the SAR point — downtrend
- 🔴CMF (money flow) — CMF 20 days: -0.32
Wyckoff Method Analysis
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
A pattern consistent with an early/mid accumulation phase — a trading range after a decline with declining volume.
Medium confidence
$6.93
Range Bottom
$8.92
Range Top
50
Trading Days in Range
Evidence Behind This Read
- 🟡Trading range identified — The stock is trading in a 28.7% range (between 6.93 and 8.92) over 50 trading days.
- 🟢The range follows a downtrend — Under the Wyckoff method, a trading range following a decline is a natural candidate for an Accumulation phase — smart money buying from weak sellers.
- 🟢Trading volume in the range is declining — Declining volume across the range suggests supply (in accumulation) or demand (in distribution) is being exhausted — usually a sign the range is nearing its end.
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
🎯 Trade Planning (M.A.E.E Framework)
Based on a mechanical trading method: market structure → value zone → ATR-based exit point. Not investment advice — a calculation tool only.
1️⃣ Market Structure
🔴 Downtrend
The price is below the 200-day average — an environment that mainly favors looking for selling (Short) opportunities, not buying.
2️⃣ Value Zone
🟡 Price far from value zone
The price is currently far from the 50-day average — the method recommends waiting for a "pullback" before entering, rather than chasing prices.
3️⃣ Suggested Exit Point (ATR-based)
Method formula: Stop-loss = resistance plusone ATR margin — this way the stop adapts to the stock's actual volatility, rather than an arbitrary number.
Entry
$7.39
Stop-Loss
$9.26
Risk per Share
$1.87
Direction
Short
Profit Targets by Risk/Reward Ratio (R)
1:2 R
$3.65
1:3 R
$1.77
1:5 R
-$1.97
💰 Position Size Calculator
A core principle of the method: never risk a fixed dollar amount — risk a fixed percentage of equity, and let the position size vary according to the risk per share.
Suggested Position Size
53 sh.
💰 Financial Health
Profitability
Gross Margin
—
Operating Margin
3.3%
Net Margin
1.6%
EBITDA Margin
6.5%
Efficiency
ROE
6.4%
ROA
2.0%
ROIC
—
EPS
$0.40
Balance Sheet
Cash
$12.10M
Total Debt
$1.76B
Current Ratio
0.75
Debt/Equity
1.35
Conclusions
- 🔴Operating margin — Operating margin: 3.3% — weak
- 🔴Net margin — Net margin: 1.6% — weak
- 🔴Return on equity (ROE) — Return on equity (ROE): 6.4% — weak
- 🔴Return on assets (ROA) — Return on assets (ROA): 2.0% — weak
- 🔴Current ratio (liquidity) — Current ratio: 0.75
- 🟡Debt-to-equity — Debt/equity: 1.35
- 🟡Interest coverage — Interest coverage: 2.3x
🚀 Growth
Revenue
Earnings per Share (EPS)
Net Income
Free Cash Flow (FCF)
Conclusions
- 🟡Revenue growth (last year) — Revenue growth (last year): 3.0%
- 🔴Earnings per share (EPS) growth — Earnings per share (EPS) growth: -65.8%
- 🟢Free cash flow growth — Free cash flow growth: 13.7%
- 🔴Net income growth — Net income growth: -66.2%
💵 Dividends
Total dividend per share paid each year, over the last 5 years.
Annual Dividend per Share
| Ex-Dividend Date | Amount per Share |
|---|---|
| 12.6.2026 | $0.125 |
| 6.3.2026 | $0.248 |
| 28.11.2025 | $0.248 |
| 5.9.2025 | $0.248 |
| 5.6.2025 | $0.248 |
| 28.2.2025 | $0.240 |
| 29.11.2024 | $0.240 |
| 6.9.2024 | $0.240 |
| 6.6.2024 | $0.240 |
| 29.2.2024 | $0.230 |
| 30.11.2023 | $0.230 |
| 31.8.2023 | $0.230 |
💎 Fair Value (Valuation)
Current Price
$7.24
Estimated Fair Value (DCF)
$15.81
Gap
+118.4%
🟢 Appears cheap relative to estimated value
Show all model (DCF) assumptions →
Year 1 Growth Rate
3.1%
Discount Rate (WACC)
9.0%
Terminal Growth Rate
2.5%
Projection Years
5
| Year | Growth Rate | Projected FCF | Present Value |
|---|---|---|---|
| 1 | 3.1% | $328.85M | $301.70M |
| 2 | 2.9% | $338.45M | $284.87M |
| 3 | 2.8% | $347.86M | $268.61M |
| 4 | 2.6% | $357.04M | $252.94M |
| 5 | 2.5% | $365.97M | $237.85M |
Base FCF (last actual year)
$319.09M
Terminal Value
$5.77B
Present Value of Terminal Value
$3.75B
Enterprise Value
$5.10B
Net Debt
$1.74B
Equity Value
$3.35B
*The DCF model is an estimate based on assumptions — not a guaranteed forecast. You can change the assumptions to examine different scenarios.
Book Value per Share
$6.15
Tangible Book Value per Share (Tangible NAV)
$1.20
Conclusions
- 🟢DCF Fair Value — Estimated fair value: $15.81 vs. price $7.24 (+118.4%)
- 🟡Tangible Net Asset Value (NAV) — NAV per share: $1.20
- 🟡P/E — P/E: 18.5
🕴️ Insider Trading
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 1 purchases and 0 sales out of the last 25 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| COURTNEY H MARK | Grant/Award from Employer | 15.6.2026 | 129,319 | +25,980 | — |
| SCAGLIONE DIEGO ANTHONY | Open Market Purchase | 8.6.2026 | 194,180 | +5,000 | $7.51 |
| Chubb Thomas Caldecot III | Exercise of Derivative Securities | 4.6.2026 | 58,921 | +3,710 | — |
| Chubb Thomas Caldecot III | Exercise of Derivative Securities | 4.6.2026 | 18,550 | -3,710 | — |
| Chubb Thomas Caldecot III | Disposition to the Company | 4.6.2026 | 0 | -18,550 | — |
| SPEAR JAMES T | Grant/Award from Employer | 29.5.2026 | 22,260 | +22,260 | — |
| Casey Edward J. Jr. | Exercise of Derivative Securities | 29.5.2026 | 42,190 | +9,350 | — |
| Casey Edward J. Jr. | Exercise of Derivative Securities | 29.5.2026 | 0 | -9,350 | — |
| DEESE GEORGE E | Exercise of Derivative Securities | 29.5.2026 | 2,014,340 | +9,350 | — |
| DEESE GEORGE E | Exercise of Derivative Securities | 29.5.2026 | 0 | -9,350 | — |
| McFadden William Jameson | Exercise of Derivative Securities | 29.5.2026 | 648,131 | +9,350 | — |
| McFadden William Jameson | Exercise of Derivative Securities | 29.5.2026 | 0 | -9,350 | — |
| McFadden William Jameson | Grant/Award from Employer | 29.5.2026 | 22,260 | +22,260 | — |
| Spainhour Sterling A Jr. | Exercise of Derivative Securities | 29.5.2026 | 7,900 | +7,900 | — |
| Spainhour Sterling A Jr. | Exercise of Derivative Securities | 29.5.2026 | 0 | -7,900 | — |
| Spainhour Sterling A Jr. | Grant/Award from Employer | 29.5.2026 | 22,260 | +22,260 | — |
| LEWIS MARGARET G | Exercise of Derivative Securities | 29.5.2026 | 100,645 | +9,350 | — |
| LEWIS MARGARET G | Exercise of Derivative Securities | 29.5.2026 | 0 | -9,350 | — |
| LEWIS MARGARET G | Grant/Award from Employer | 29.5.2026 | 22,260 | +22,260 | — |
| GASS RHONDA | Grant/Award from Employer | 29.5.2026 | 22,260 | +22,260 | — |
| Smith Joanne D | Grant/Award from Employer | 29.5.2026 | 22,260 | +22,260 | — |
| KING BRIGITTE | Grant/Award from Employer | 29.5.2026 | 22,260 | +22,260 | — |
| Chubb Thomas Caldecot III | Exercise of Derivative Securities | 29.5.2026 | 55,211 | +9,350 | — |
| Chubb Thomas Caldecot III | Exercise of Derivative Securities | 29.5.2026 | 0 | -9,350 | — |
| Chubb Thomas Caldecot III | Grant/Award from Employer | 29.5.2026 | 22,260 | +22,260 | — |
📉 Short Interest
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
Monthly Trend — Open Short Interest
43,697,640 shares short as of 2026-07-15 · vs. 46,394,648 on 2026-06-30
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
Weekly Trend — Daily Short-Sale Activity
54.6% of trading volume this week was short selling, vs. 67.4% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
📰 News & Sentiment
Sentiment based on basic keywords (not AI) — 2 positive, 0 neutral, 2 negative out of the last 4 articles.
SeekingAlpha · 29.7.2026
SeekingAlpha · 24.7.2026
SeekingAlpha · 20.7.2026
SeekingAlpha · 14.7.2026