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Analyzing the stock…
70
Gathering technical, fundamental, and market data — a few seconds
Consumer Staples · ·
$85.59
▼ $1.13 (-1.3%)
Market data updated: 09/19 01:32 AM
News analyzed: 09/19/2026
Market Cap
$208.19B
Day Range
$85.52 - $86.22
52-Week Range
$72.45 - $102.74
Beta
—
Next Earnings
05.11.2026
Support
$79.39
Resistance
$97.13
DEO is a stock from the Consumer Defensive sector — Food, beverages, and household products — steady demand even in a recession, since these are essential consumer goods.
-12.4% (1Y)
🟡 Moderate
Strengths: 2/13 factors positiveRisk: High
This score and all analysis on this page are for informational and educational purposes only and do not constitute investment advice. Read the full disclaimer
Weighted: Technical 25% · Fundamental 20% · Growth 15% · Valuation 15% · News 10% · Quality 10% · Risk 5%
Overall Score
🔴 Bearish
Technical Trend
🔴 Bearish
Insiders
🔴 Bearish
Computed directly from the same signals behind the score above — not AI-generated.
Biggest positive driver
Price vs. SMA 200
Price is above the 200-day average
Technical
Biggest negative driver
Calmar Ratio (return vs. drawdown)
Calmar: -0.33 (3y annualized return -18.1% / max drawdown 54.7%)
Risk
What to watch next
When today echoes the past.
NO RELIABLE ECHO FOUND
Only 2 historical analog(s) found after removing overlapping dates — too few for a statistically meaningful comparison.
Historical matches considered: 2
TIME ECHO identifies historical situations that resemble the current market state. Historical outcomes are not guarantees of future performance. Similarity does not imply causation, and results may change as new data becomes available.
🗓️ What Changed This Week
🌱 Building History
We don't have a real data point from a week ago for this stock yet. The weekly comparison will appear once enough history has accumulated.
📊 Score History
38
Today
—
30D
—
90D
—
1Y
🐂🐻 Investment Thesis
🐂 Bull Case
🐻 Bear Case
🔍 What Could Prove This Wrong
This isn't a price-direction forecast — just a synthesis of real, already-computed data, and future conditions that could change the picture.
🧬 STOCK DNA
This stock's profile across 8 real dimensions — a research tool, not a recommendation
Growth
No data available
Quality
No data available
Value
No data available
Momentum
33
Risk
42
Sentiment
50
Fundamental
No data available
Institutional
0
Stocks with a similar DNA right now
This stock hasn't been analyzed by StockIQAI's movement engine yet — coverage is still expanding. Check back soon.
Recent media coverage of Diageo plc has centered on its strategic restructuring and financial adjustments. The company is cutting 305 jobs at its North America headquarters as part of a broader cost-saving and turnaround plan under new leadership, following an earlier reduction of nearly 2,000 roles. Additionally, Diageo has revised its executive bonus structure, shifting focus from ESG metrics to earnings and cash flow performance. Separately, its Captain Morgan brand is launching a promotional campaign tied to American football culture. Overall, investor attention remains on valuation concerns amid mixed signals about long-term growth.
AI summary based on English-language news sources only — not investment advice.
Everyone's writing about Diageo plc. News trend score: 50. Reason: The mix of positive and negative articles is balanced — 4 vs. 4 out of the last 20 articles.
News trend analysis is based on article sentiment only, and is not investment advice or financial counsel. Read the full disclaimer
🌡️ Emotional Temperature
14
🎯 Conviction (vs. Emotion)
50
Psychology
55
Fundamentals
—
Technical
33
Valuation
—
The stock is moving in lockstep with its peers at the same intensity, rather than on its own data.
A sharp drop, unusual volume, and negative news sentiment all at once — selling pressure that looks emotional.
Price, volume, and sentiment accelerating together — a sign investors are chasing the price, not just following it.
Extreme momentum, price far above its moving average, and a large premium over fair value.
The price rise has far outpaced the actual improvement in fundamental data.
Price (3M)
+8%
Market Narrative
38
Fundamental Reality
50
Narrative Gap
-12
🔀 Psychology Acceleration
News attention/sentiment is running well ahead of the price move itself.
🧠 StockIQ Psychologist
DEO’s psychology is dominated by **herding**—evidenced by its underperformance relative to peers, which may attract traders seeking relative safety or sector alignment. The narrative gap (-18) hints at a disconnect where market expectations (32) lag reality (50), possibly due to underappreciated fundamentals or sector-specific risks. The absence of FOMO or panic suggests traders are neither aggressively chasing gains nor fleeing, but rather passively comparing DEO to peers. The key question is whether this underperformance reflects temporary sentiment or deeper structural concerns, given the muted volatility and neutral sentiment.
Updated: 09/07/2026, 11:42 AM
What could change this?
👥 What the crowd believes
"cutting 305 roles at its North America headquarters as part of a new cost saving and turnaround plan"
"Diageo stock has had a difficult few years, yet the current valuation checks send mixed signals"
"Diageo introduced ESG performance metrics into its long-term incentive scheme six years ago"
"Captain Morgan is back in football country, celebrating rivalries and traditions"
📈 12D Investor Psychology
Signal classification confidence: Medium (confidence in the behavioral read, not a price prediction). Describes observable market behavior, not what any individual investor thinks, and is not a buy/sell signal.
🏛️ Investor DNA — Historical Investors
A Historical Strategy Simulation: assuming each investor follows their documented principles, how would they rate this stock today? This is not a prediction of what they would actually do.
🟢 Best match
Charles Mackay — 95/100
🔴 Weakest match
Thorstein Veblen — 20/100
🗣️ Why do they disagree?
The scores span from a perfect 100 to a low 20, illustrating how each methodology emphasizes different data points. Based on his documented principles, the model estimates that Smith, Mackay and Nelson assign high marks because they detect no crowd mania, a favorable cycle position, and simply lack negative dividend or growth signals to detract. Marks, Housel and Loeb land in the moderate range, reflecting a view that risk is reasonably priced and the market appears early‑to‑mid cycle without obvious overextension. Graham, Fisher, Lynch, Bagehot and the Enterprising‑Graham reading sit at a neutral 50, largely because each framework flags insufficient balance‑sheet, valuation or growth information to form a definitive judgment. In contrast, Livermore, Schwager, Veblen and the efficient‑market proponents give low scores, citing a negative trend, absence of a proper setup, a growth‑for‑its‑own‑sake pattern, and a preference for a low‑cost index over this individual stock.
Edgar Lawrence Smith
Common Stocks as Long-Term Investments (1924)
🟢 100
Not enough dividend/growth data for a real Smith read
Key question
Is this a stock I'd be happy to hold and forget about for a decade?
⚠️ Partial data for this stock — score is less reliable — Data availability: 25%
Fact → Principle → Simulation
Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds (1841)
🟢 95
No obvious signs of crowd mania
Key question
Am I being swept along with the crowd, or thinking for myself?
Fact → Principle → Simulation
Samuel Armstrong Nelson
The ABC of Stock Speculation (1903)
🟢 90
Cycle position looks favorable — closer to oversold than overbought
Key question
Is the price overextended, or is there still room to move?
Fact → Principle → Simulation
Howard Marks (Market Cycle)
Mastering the Market Cycle (2018)
🟢 70
Looks early-to-mid cycle, not overextended
Key question
Where are we in the cycle right now — near a hot extreme, or a cold one?
Fact → Principle → Simulation
Howard Marks
The Most Important Thing (2011) / Mastering the Market Cycle (2018)
🟢 66
Risk appears reasonably priced — no obvious cycle-timing red flag
Key question
What is the market probably misunderstanding about the risk here?
Fact → Principle → Simulation
Morgan Housel
The Psychology of Money (2020)
🟢 65
The kind of quiet compounder a patient holder could actually stick with
Key question
Could I live with this volatility long enough for compounding to actually work?
⚠️ Partial data for this stock — score is less reliable — Data availability: 30%
Fact → Principle → Simulation
Gerald M. Loeb
The Battle for Investment Survival (1935)
🟡 53
Moderate risk to capital
Key question
How much capital could I lose here if I'm wrong?
Fact → Principle → Simulation
Benjamin Graham
Security Analysis (1934) / The Intelligent Investor (1949)
🟡 50
Not enough balance-sheet/valuation data for a real Graham read
Key question
Where is my margin of safety?
⚠️ Partial data for this stock — score is less reliable — Data availability: 0%
Philip Fisher
Common Stocks and Uncommon Profits (1958)
🟡 50
Not enough fundamentals data for a real Fisher read
Key question
How exceptional is this business, really?
⚠️ Partial data for this stock — score is less reliable — Data availability: 0%
Peter Lynch
One Up on Wall Street (1989)
🟡 50
Not enough growth data for a real Lynch read
Key question
Is the growth worth the price?
⚠️ Partial data for this stock — score is less reliable — Data availability: 0%
Walter Bagehot
Lombard Street (1873)
🟡 50
Not enough balance-sheet data for a real Bagehot read
Key question
Does this company have enough liquidity to survive real stress?
⚠️ Partial data for this stock — score is less reliable — Data availability: 0%
Benjamin Graham (Enterprising Investor)
The Intelligent Investor (1949) — the Enterprising Investor chapters
🟡 50
Not enough valuation data for a real Enterprising-Graham read
Key question
Is the stock statistically cheap enough to justify the extra risk?
⚠️ Partial data for this stock — score is less reliable — Data availability: 0%
Burton Malkiel & John Bogle
A Random Walk Down Wall Street (1973) / The Little Book of Common Sense Investing (2007)
🟡 36
Mixed case — the evidence for picking this stock over an index is not strong
Key question
Do I actually have an edge here, or do I just think I do?
Fact → Principle → Simulation
Jack Schwager
Market Wizards (1989)
🔴 28
No real setup here — the discipline Schwager's wizards shared would say stay out
Key question
What's the risk/reward here, and where is my exit point?
Fact → Principle → Simulation
Jesse Livermore
Reminiscences of a Stock Operator (1923) / How to Trade in Stocks (1940)
🔴 27
Negative trend — against Livermore's core rule of trading with the trend
Key question
What is the price telling me right now?
Fact → Principle → Simulation
Thorstein Veblen
The Theory of Business Enterprise (1904)
🔴 20
Pattern Veblen would flag as growth pursued for its own sake
Key question
Is management building real value, or just building itself?
⚠️ Partial data for this stock — score is less reliable — Data availability: 30%
Fact → Principle → Simulation
Based on the last 279 trading days, calculated from real price data. Click an indicator for details and a chart.
🔴 Most indicators support a downtrend (2 bullish · 8 bearish · 1 neutral)
A market-structure read based purely on real price and volume data — not full classic Wyckoff schematic identification (Phase A-E), but a quantitative analysis of what can reliably be computed: trading ranges, "effort vs. result", volume within the range, and Spring/Upthrust detection.
The stock is in a clear uptrend with no defined trading range in the period examined.
Medium confidence
The Wyckoff Method, developed by Richard Wyckoff in the early 20th century, reads the balance of supply and demand through price and volume, based on the premise that large investors ("smart money") quietly accumulate shares before rallies and quietly distribute them before declines. The read here is based solely on real price and volume data — full, precise identification of classic Wyckoff patterns (such as Phases A-E) requires human chart-reading experience and judgment, so this is an approximate algorithmic read, not a substitute for professional analysis. This should not be considered investment advice.
Total dividend per share paid each year, over the last 5 years.
| Ex-Dividend Date | Amount per Share |
|---|---|
| 17.4.2026 | $0.800 |
| 16.4.2026 | $0.800 |
| 17.10.2025 | $2.519 |
| 16.10.2025 | $2.519 |
| 28.2.2025 | $1.620 |
| 27.2.2025 | $1.620 |
| 30.8.2024 | $2.519 |
| 29.8.2024 | $2.519 |
| 29.2.2024 | $1.620 |
| 28.2.2024 | $1.620 |
| 24.8.2023 | $2.509 |
| 23.8.2023 | $2.509 |
Sentiment based on basic keywords (not AI) — 4 positive, 12 neutral, 4 negative out of the last 20 articles.
Yahoo · 17.9.2026
Yahoo · 17.9.2026
Yahoo · 17.9.2026
Yahoo · 16.9.2026
Yahoo · 15.9.2026
Yahoo · 14.9.2026
Yahoo · 14.9.2026
Benzinga · 13.9.2026
Yahoo · 11.9.2026
Yahoo · 10.9.2026
Yahoo · 10.9.2026
PR Newswire · 10.9.2026
SeekingAlpha · 10.9.2026
Yahoo · 9.9.2026
Barrons.com · 9.9.2026
Yahoo · 4.9.2026
Simply Wall St. · 4.9.2026
Yahoo · 4.9.2026
Simply Wall St. · 4.9.2026
Yahoo · 4.9.2026
StockIQ doesn't currently have enough real data to compute a reliable score for Diageo plc (DEO) — only 3 of 7 categories are available right now. Rather than show a misleading number, this page shows which data is missing instead.
StockIQ doesn't give buy/sell recommendations — and for DEO specifically, there currently isn't enough real data (only 3 of 7 categories available) to state even a factual score reliably. Check back once more data is available.
DEO's technical score is 33/100, which currently reads as bearish — based on real price/volume signals (moving averages, RSI, MACD, and more), not a prediction of what happens next.
Based on the real signals StockIQ computed: Price is above the 200-day average; +8.1% over the last 3 months relative to the index.
Based on the real signals StockIQ computed: Calmar: -0.33 (3y annualized return -18.1% / max drawdown 54.7%); Price is below the 50-day average; MACD histogram is negative — falling momentum.
Yes — DEO has a real recorded dividend payment history on StockIQ. See the Dividends section on this page for the actual per-share amounts and dates.
Real transactions by officers and insiders, as reported to the SEC on Form 4 — 0 purchases and 3 sales out of the last 4 filings.
| Name | Transaction Type | Date | Shares | Change | Price |
|---|---|---|---|---|---|
| DIAGEO PLC | Open Market Sale | 8.10.2004 | 33,314,760 | -33,314,760 | $44.40 |
| DIAGEO PLC | Open Market Sale | 8.10.2004 | 16,592,920 | -16,592,920 | $44.40 |
| DIAGEO PLC | Other Transaction | 4.10.2004 | 3,996,863 | +3,996,863 | — |
| DIAGEO PLC | Open Market Sale | 4.10.2004 | 3,996,863 | -3,996,863 | $44.40 |
Official FINRA data — the number of shares open in short positions, plus daily short-sale activity.
3,555,209 shares short as of 2026-08-31 · vs. 3,973,372 on 2026-07-31
Official biweekly report (FINRA Rule 4560) — no real higher-frequency data exists for this metric.
23.1% of trading volume this week was short selling, vs. 32.9% the prior week
Based on daily short-sale volume (Reg SHO) — a different metric from the open short interest above: this is daily trading volume, not an open position, so it updates weekly rather than biweekly.
Full breakdown of every data type and its source: Data Sources · Methodology